A candle company writes content for a new display ad they want to run to influence buying decisions. What should she do with her creation?

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–A candle company writes content for a new display ad they want to run to influence buying decisions. What should she do with her creation?–

–Focus on a specific product or offer (higher end sales)–

—Focus on brand attributes or product value proposition—

–Focus on the brand’s storys telling–

–Include an implicit or explicit call to action (“Buy now”, “Buy here”, etc.)–

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