A client is asking you why he should evaluate the number of clicks on his search ads relative to the number of impressions received. What should you tell him?

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–A client is asking you why he should evaluate the number of clicks on his search ads relative to the number of impressions received. What should you tell him?–

—He can better understand whether potential customers find his ads appealing—

–He can better understand what happens after potential customers click his ads–

–He can get an idea of how many people who’ve seen his ads actually became customers–

–He can get an idea of how many people double clicked his ads–

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  17. When trying to increase the product sales on your website, one way to achieve this is to
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