–A company dedicated to making candles is writing the content of a new display ad with the idea of influencing the consideration of its products. What strategy should you follow with your creatives?–
–Focus on a specific product or offer (improve the sale)–
—Focus on displaying the attributes of the brand or the value proposition of the products—
–Create a story around the brand–
–Include a call to action, either implicit or explicit (buy now, buy here, etc.)–
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