A social media content calendar should be broken down into 2 major sections: Your __________ which could contain items such as campaign starts, influencer takeovers, and new blog posts, and a more fine-grained ______________ which could be a detailed schedule of every post for each of your social networks.

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–A social media content calendar should be broken down into 2 major sections: Your _ which could contain items such as campaign starts, influencer takeovers, and new blog posts, and a more fine-grained _____ which could be a detailed schedule of every post for each of your social networks.–

–larger monthly calendar; weekly calendar–

–industry calendar; weekly schedule–

–weekly calendar; post-by-post spreadsheet–

–content strategy; hourly schedule–

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