According to Google data, after seeing an ad on their smartphone, more than half of people:

by

–According to Google data, after seeing an ad on their smartphone, more than half of people:–

—do a mobile search—

–go to a store and buy the product–

–go to the company’s website and buy the product–

–send a text–

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  2. Which of the following items is not a component of Quality Score?
  3. You might analyze exact match impression share data to get an idea of:
  4. You can add a “+”modifier in front of the words in a broad match keyword to:
  5. By monitoring ad campaign performance, an advertiser may obtain the information needed to:
  6. What feature is required to collect the number of comments users posted to a web page?
  7. Your client sells gardening supplies online. You suggest she use sitelinks because they can:
  8. What happens when a campaign consistently meets its average daily budget?
  9. Which is a best practice for writing an effective text ad?
  10. Higher Quality Scores typically result in:
  11. Your ad can show on the Google Search Network when someone searches for terms that are similar to your:
  12. Which are the first steps you should consider when constructing an online business strategy?
  13. Google Search Console “Crawl” reports let you monitor?
  14. Which of the following is a key strategy for distributing your video content?
  15. What type of Custom Report shows a static sortable table with rows of data?
  16. For autotagging, what parameter does Google Ads include in the destination URL?
  17. View filters are applied in what order?
  18. When planning a campaign, the first thing an advertiser thinks about should be:
  19. Select the one way NOT to track app conversions.
  20. iOS app conversion tracking cannot be set up using:
  21. Showing your ads on top of the mobile page in search results is beneficial because:
  22. What is the most important thing to consider when optimising a search engine marketing campaign?
  23. If a product doesn’t have an image available, you should:
  24. Which of the following is a way for an advertiser to monetize their app?
  25. To maintain active product data, you must update your data every:
  26. How can you launch Google Preferred and/or Mastheads ads?
  27. To more fully capture mobile’s contribution to a sale, advertisers need to consider what?
  28. Video remarketing is a way to optimize:
  29. The best way to reserve an ad is to:
  30. Ben is creating product images. A common best practice is to:
  31. What is the purpose of the ‘See, Think, Do, Care’ framework?
  32. There are many ways you can improve the performance of a website from an SEO perspective. When it comes to link building which of the following statements is accurate?
  33. What is a simple way to target ads to mobile users when they’re near your physical store locations?
  34. When discussing display advertising, what is an ad network?
  35. What is the term we use to describe how search engines categorise each piece of content?
  36. The most effective way to control the number of times someone sees an ad is by:
  37. One of your clients wants to know why a campaign went over the specified daily budget several days in a row. What would you explain to your client about how the Google Ads system works?
  38. What does digital media offer that TV advertising does not?
  39. Where does the domain name of a website primarily sit?
  40. In which TrueView format(s) can an advertiser use a companion banner?
  41. All of the following are examples of a SMART goal EXCEPT:
  42. Google Analytics can help you learn more about the behavior of your client’s customers because it shows you how:
  43. What is a valid event for a Service Worker to emit when it’s registered?
  44. What is a “secondary dimension” in Google Analytics?
  45. One of the best uses of Twitter is networking in private groups.
  46. Which of these is an important factor in the paid search auction system?
  47. Which of the following is a pitfall when using social media for business?
  48. Constructing the Document Object Model (DOM) requires style information.
  49. Search engines see the content on a website as written code, how can you help search engines identify the images on your website?
  50. Which of the following is an example of a local search?

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