Aïcha is not satisfied with the conversion rate generated by her ads for her business website. She wants to make changes to improve the conversion rate. What must she do to get there?

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–Aïcha is not satisfied with the conversion rate generated by her ads for her business website. She wants to make changes to improve the conversion rate. What must she do to get there?–

—Use negative keywords to set limits on your ads.—

–Use generic keywords to reach as many users as possible.–

–Do not include prices that may disqualify customers.–

–Include the name of the competitors in the keywords.–

—Use more specific keywords that limit the volume of clicks.—

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