An Advertising Executive Takes Over A Google Search Ads Campaign. On His Google Ads Recommendations Page He Notes That The Campaign’s Optimization Score Is 40%. What Does This Score Indicate?

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–An Advertising Executive Takes Over A Google Search Ads Campaign. On His Google Ads Recommendations Page He Notes That The Campaign’s Optimization Score Is 40%. What Does This Score Indicate?–

–The campaign is 60% less optimal than other company campaigns.–

–The campaign is running 40% over budget.–

–The campaign is 40% optimized for the given keywords chosen by the previous campaign manager.–

—The campaign could be improved by 60% if the listed recommendations are followed.—

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