–What report analyzes which webpages get the most traffic and highest engagement?– –Active Users report– –Active Users report– –All Pages report– –Frequency and Recency report–
–What are macro-conversions in a measurement plan?– –The metric data used to measure business success– –The main website actions users take that accomplish stated business goals– –The secondary website actions users take that lead to main actions– –A list of keyboard shortcuts for measurement tasks in Google Analytics–
–How Would Google Analytics Credit A Channel That Contributed To A Conversion Prior To The Final Interaction?– –Assisted conversion– –Second-to-last-click attribution– –Last-click attribution– –Primary conversion–
–To set up Dynamic Remarketing, what must first be created in Google Analytics?– –Custom Segment– –Custom Metric– –Custom Dimension– –Custom Report–
–To create a Custom Dimension for membership status (i.e., rewards level), what scope would be applied?– –Hit– –Product– –Session– –User–
–Google Ads And Google Marketing Platform Campaigns Served On The Google Display Network Are Grouped Into Which Channel?– –Organic Search– –Direct– –Display– –Paid Search–
–If default Google Analytics tracking code is installed on pages with different domains, Analytics will count these users and sessions separately.– –True– –False–
–For An Event Goal Defined As Playing A Video, How Many Goal Conversions Will Google Analytics Record If That Video Is Played Three Times In The Same Session?– –2– –3– –1– –4–
–Filters May Be Applied Retroactively To Any Data That Has Already Been Processed.– –False– –True–
–Custom segments may be created using which criteria?– –Dimensions– –Metrics– –Session dates– –Sequences of user actions–
–By default, Google Analytics can recognize returning users over multiple sessions from different browsers and devices.– –False– –True–
–A Session In Google Analytics Times Out After How Many Minutes By Default?– –5– –15– –30– –60–