–An advertiser wants to serve on sites that are suitable for all age groups and wants to prevent their ads from running on sexually-suggestive content. What brand control should they use?– –Pre-targeting URL exclusions– –Pre-targeting vertical exclusions– –Sensitive categories– –Third-party verification–
–An advertiser wants to see what portion of their ads are serving outside their targeted geographic region. Where should they look?– –Ad targeting settings– –Publisher reports– –Verification reports– –Report Builder–
–Alicia is purchasing ad inventory for a major holiday campaign. Since she’s under pressure to complete her task in time, she needs to quickly find out why her bid responses were filtered. What tool can she use to discover this information?– –Query Tool– –DoubleClick Creative Solutions– –DoubleClick Creative Recommendation Tool– –RTB Breakout–
–Alex has only a limited budget, and he needs to use it effectively. How do Smart Shopping campaigns simplify the process of advertising with a limited budget?– –By attempting to reduce daily spend to a minimum.– –By only displaying ads at times of low-search traffic.- –By automating bidding to maximize conversion value.– –By displaying ads … Read more
–Agency Admin, Agency Trafficker, and Site Trafficker are examples of what?– –Content categories– –User profiles– –Placement strategies– –User roles–
–A gaming company just released a new app and wants to focus on the initial launch phase. What matters most to a business when an app first launches?– –New users and installs– –User reviews– –Website traffic– –In-app actions–
–Ad units can have multiple sizes defined.– –NONE– –TRUE– –MAY BE– –FALSE–
–Ad units can be saved without a defined size.– –MAY BE– –FALSE– –TRUE– –NONE–
–Ad Exchange initiates an open auction by sending you a request/callout with information for an available impression. What triggers Ad Exchange to do this?– –Ad Exchange initiates an auction as soon as the buyer or the media agency inputs their creatives into their bidder’s interface, targeting desired inventory.– –Your bidding technology pings Ad Exchange with … Read more
–A creative was excluded during the publisher review stage of the filtering process. What could have been a reason for this?– –The product category URL is excluded.– –The bid amount is lower than the publisher’s requirements.– –The incorrect use of bid response protocol.– –The maximum cost per thousand impressions (CPM) is 0 or negative.–
–A client wants to track conversions based on the number of sales. What type of Floodlight tag can track this?– –Action– –Custom variable– –Transaction– –Cross-channel–
–You can use Display Planner to:– –see how other advertisers perform on websites where you want your ad to appear– –compare how your current Display Network campaign could perform on websites you’d like to target– –see ways to reach your target audience based on your keywords, website, or interest categories– –see which image and text … Read more
–Your client noticed last month that his ad often showed up beside another advertiser’s ad for the same search terms. How can you help your client understand how he is performing compared to other advertisers?– —Use the Auction insights report to show how often his ads rank higher in search results than those of other … Read more
–Your client’s campaign is getting a lot of clicks, but the conversion rate is low. Which approach could help improve your client’s conversion rate?– —Make sure the landing page is closely related to the ad— –Increase the average daily budget for the campaign– –Broaden the list of keywords to reach more potential customers– –Increase the … Read more