Amazon Sponsored Ads Foundations

True or false? An advertiser can leverage the API to manage their sponsored ad campaign by working with a third-party integration provider.

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–True or false? An advertiser can leverage the API to manage their sponsored ad campaign by working with a third-party integration provider.– –False– –True–

Sports Lab wants to increase their overall sales. They will use ____________ to advertise their best-selling product, and ____________ to drive traffic to their entire product offering.

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–Sports Lab wants to increase their overall sales. They will use ____________ to advertise their best-selling product, and ____________ to drive traffic to their entire product offering.– –Sponsored Products, Sponsored Brands– –Sponsored Brands, Sponsored Products– –Sponsored Products, Sponsored Products–

Maria, the marketing manager at Jack and Jill, wants to optimize their campaigns based on the actions of first-time customers. Which of the following metrics should they use?

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–Maria, the marketing manager at Jack and Jill, wants to optimize their campaigns based on the actions of first-time customers. Which of the following metrics should they use?– –New-to-brand– –click-through rate– –Cost-per-click– –spend–

Kitchen Smart wants to highlight multiple ASINs in their ad: a blender, a coffee maker, and a toaster. Which sponsored ad could they use to achieve this? (select all that apply)

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–Kitchen Smart wants to highlight multiple ASINs in their ad: a blender, a coffee maker, and a toaster. Which sponsored ad could they use to achieve this? (select all that apply)– –Sponsored Products– –Sponsored Brands–

GravityLenz is a large brand advertising on Amazon. They want to incorporate third-party analytics into their campaign reporting. Which of the following reporting methods best fits their need?

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–GravityLenz is a large brand advertising on Amazon. They want to incorporate third-party analytics into their campaign reporting. Which of the following reporting methods best fits their need?– –Advertising Console– –API– –downloadable reports–

Gordon’s Chocolatier wants to run a Sponsored Products campaign for their new baker’s chocolate, but they do not know which keywords shoppers who are in market for baker’s chocolate would use. Which targeting method could they use?

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–Gordon’s Chocolatier wants to run a Sponsored Products campaign for their new baker’s chocolate, but they do not know which keywords shoppers who are in market for baker’s chocolate would use. Which targeting method could they use?– –Manual keyword targeting– –Geotargeting– –Product targeting– –None of these–

Iris is under-spending on their Sponsored Brands campaign that showcases their camera line. What could they do to optimize their campaign? Select All Correct Responses.

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–Iris is under-spending on their Sponsored Brands campaign that showcases their camera line. What could they do to optimize their campaign? Select All Correct Responses.– –Nothing, they should leave their campaign alone as long as it’s not over spending.– –add more keywords to increase visibility– –increase bids on high-performing keywords–

If Kitchen Smart wants to create a Sponsored Products campaign for their toasters by targeting similar ASINs from other brands, which targeting method should they use?

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–If Kitchen Smart wants to create a Sponsored Products campaign for their toasters by targeting similar ASINs from other brands, which targeting method should they use?– –None of these– –Geotargeting– –Keyword targeting– –Product targeting–

If ASINs are not driving sales in a campaign, what would an advertiser see in the advertising product report?

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–If ASINs are not driving sales in a campaign, what would an advertiser see in the advertising product report?– –high ACOS– –neither of these– –low ACOS–

If an advertiser’s goal is for campaign efficiency, which ASINs should they avoid using? (Select 2)

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–If an advertiser’s goal is for campaign efficiency, which ASINs should they avoid using? (Select 2)– –ASINs that have low sales– –ASINs with 5 star reviews– –Best-selling ASINs– –ASINs with 2 star reviews–

If an advertiser has a goal to maximize brand awareness, which of the following is the recommendation for selecting ASINs?

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–If an advertiser has a goal to maximize brand awareness, which of the following is the recommendation for selecting ASINs?– –add more quality ASINs– –add only best-selling ASINs– –add 5 ASINs per campaign– –none of these–

Garmend used their advertised product report and found several ASINs with much higher ACOS than the rest of their products. What can they do to help lower the overall ACOS for the campaign?

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–Garmend used their advertised product report and found several ASINs with much higher ACOS than the rest of their products. What can they do to help lower the overall ACOS for the campaign?– –remove the underperforming ASINs from their campaign– –increase bids on high-performing keywords– –increase visibility by adding ASINs to the campaign– –increase visibility … Read more

GamezCo is presenting the Featured Offer (“Buy Box”) on a gaming console they sell. Which of the following is true? (Select 2)

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–GamezCo is presenting the Featured Offer (“Buy Box”) on a gaming console they sell. Which of the following is true? (Select 2)– –GamezCo is the only seller for this product.– –GamezCo receives credit for sales.– –GamezCo paid a fee to present the Featured Offer (“Buy Box”).– –When a customer clicks “Buy Now,” they will be … Read more

Fadorable is a toy company that launched a campaign with a specific end date. The campaign is scheduled to end in two weeks, but after seeing such great results, they want to extend the original end date. Is this possible?

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–Fadorable is a toy company that launched a campaign with a specific end date. The campaign is scheduled to end in two weeks, but after seeing such great results, they want to extend the original end date. Is this possible?– –No– –Yes– –Not enough information–

Fabian is checking his client’s product detail page for retail readiness. Which of the following issues should he flag as needing improvement to be considered retail ready?

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–Fabian is checking his client’s product detail page for retail readiness. Which of the following issues should he flag as needing improvement to be considered retail ready?– –Product is rated 4 out of 5 stars.– –Enhanced content includes a video.– –There are 5 items left in stock.– –There are 15 customer reviews.–

ENT, the producer of the kid’s DVD Too Many Cupcakes, wants to prevent their product from appearing in search results for the brand Cupcakes and Doughnuts, as they are a food company. Which targeting method could they use?

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–ENT, the producer of the kid’s DVD Too Many Cupcakes, wants to prevent their product from appearing in search results for the brand Cupcakes and Doughnuts, as they are a food company. Which targeting method could they use?– –Negative Geotargeting– –Geotargeting– –Negative product targeting– –Product targeting–

Emilia has set up a sponsored ads campaign with a $10 daily budget. Which of the following is true? (Select 2)

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–Emilia has set up a sponsored ads campaign with a $10 daily budget. Which of the following is true? (Select 2)– –Emilia will spend $10 for the lifetime of the campaign.– –Emilia may spend less that $10 per day.– –Emilia will spend more than $300 in a 30-day month.– –Emilia may spend up to 10% … Read more

GreenTree is running a Sponsored Products campaign with a daily budget of $20. On Tuesday, the campaign spent $20. Based on this, which of the following would be a true statement?

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–GreenTree is running a Sponsored Products campaign with a daily budget of $20. On Tuesday, the campaign spent $20. Based on this, which of the following would be a true statement?– –The campaign automatically continued running on Tuesday– –The campaign paused until GreenTree increased the budget on Wednesday– –The campaign automatically ended on Tuesday– –The … Read more