–What’s a promising way to increase your remarketing list’s potential impressions?– –Include similar audiences– –Decrease the frequencing setting– –Group multiple audiences using AND logic– –Include the audience that has been to the “Thank you” page–
–What’s an important consideration when excluding keywords of categories that you deem unsafe for your brand?– –It can be expensive to implement and maintain.– –Categories change so frequently that they have an unpredictable effect on reach.– –Doing so can significantly reduce the inventory your ads can appear with.– –This can expand your reach to sites … Read more
–What’s a good frequency when your goal is to start raising awareness with new people?– –Three per day — build awareness, but don’t waste budget on unneeded reintroductions.– –Unlimited — make sure they remember your brand.– –One per day — you’re just trying to meet new people.– –Ten per day — spend some extra so … Read more
–What is a way to improve your targeting when your goal is influencing consideration?– –Bid up on the highest-performing audience lists.– –Bid up on the audiences with the highest impressions.– –Bid up on the sites with the highest cost per thousand impressions (CPMs) and the lowest number of clicks (because they’re guaranteed to be premium … Read more
–What is a key reason to check pacing for TrueView insertion orders right after launch?– –To ensure the daily budget has been manually calculated correctly.– –To ensure they have not been rejected due to ad policy– –To ensure TrueView bids are not cost-per-view (CPV) because that could cause overspend– –To ensure TrueView ads always pace … Read more
–What can you do to optimize in the final week of your campaign’s flight?– –Decrease all of your bids to ensure the best cost per thousand impressions (CPM).– –Make sure that the budget is spent in full on the highest-performing insertion orders.– –Let auto-optimization handle the last week of the flight.– –Delete any line items … Read more
–Paul wants to make sure his ads reach users who visit a popular delivery app. Which dimension will he choose when setting up his bid multipliers?– –Geography– –Demographics– –Audience Lists– –Apps and URLs–
–Manual optimizations to which components typically provide the greatest impact?– –Bids, frequency, site targeting, and creatives– –Budget, pacing, geography, and inventory– –Loyalty, awareness, action, and consideration– –Advertiser, campaign, insertion orders, and line items–
–How can the pacing metrics help you to optimize remarketing line items?– –By helping you ensure the frequency settings do not cause impression loss– –By helping you ensure your bids and budgets are not limiting impressions won– –By showing you specifically what pacing should be set at in the next flight– –By showing you what … Read more
–At Its Most Basic, How Do You Optimize Your Campaign?– –Find out which components are driving the most revenue, then update your campaign to favor these components.– –Find out which creatives are most effective, then run more creatives like those.– –Find out which components are best at getting the results you want, then update your … Read more