–What timezone is used in Data Transfer (DT) timestamps for impression and click files?– –The advertiser’s timezone– –Coordinated Universal Time (UTC)– –Eastern Time (ET)– –The user’s timezone–
–What targeting rules display an ad to users who have viewed a product, but not purchased it?– –Positively target all product viewers AND collect purchase IDs using u-variables– –Positively target all product viewers AND negatively target all product purchasers– –Negatively target all product purchasers AND collect purchase IDs using u-variables– –Positively target all product purchasers AND negatively … Read more
–What report shows how long it takes for a customer to convert after interacting with an ad?– –Path to Conversion– –Time Lag– –Path Length– –First Interaction–
–What must a Floodlight tag include to capture product data alongside a conversion?– –Dynamic pixels– –An ord value– –1×1 tracking pixel– –Custom Floodlight variable–
–What level is used to calculate conversions if the lookback window differs between objects?– –Account level– –Placement level– –Site level– –Campaign level–
–What is the more cost-effective way to restrict ads served to a specific geographic region?– –Language targeting managed by the ad server– –Frequency caps managed the publisher or DSP– –Geo-targeting managed by the ad server– –Geo-targeting managed by a publisher or DSP–
–What HTML elements of a Floodlight tag’s iFrame code identify the unique activity?– –“src” and 1×1– –“type” and “cat”– –u1 and “fls”– –1×1 and “ord”–
–What Floodlight feature can be used to create a custom audience list that targets customers who purchased a specific product or service?– –Sales Floodlight tags that capture revenue– –Dynamic Floodlight tag that sources product or service IDs– –Custom Floodlight variable that captures the product or service ID– –Custom 1×1 pixel that fires when the product … Read more
–What attribution model uses Floodlight data from both attributed and non-attributed conversions?– –Data-driven model– –Time Decay model– –First Interaction model– –Linear model–
–What are three benefits of using Internal Redirect tags? (select three)– –Saves time from having to negotiate deals with the publisher– –Reduce latency on ad-serving– –Richer domain information in Verification– –Standardize a counting method with platform publishers–
–What action must occur for a team member to get access to Data Transfer files in Google Cloud Storage?– –Set up an automated email for the team member to receive daily reports– –Associate the team member with a User Profile designated for Google Cloud access– –Add the team member’s email to the Google Group associated … Read more
–What action can be taken to select which columns appear in the trafficking interface?– –Create a new user role– –Create a new user profile– –Create a custom view– —Create a filter–
–Unless default ads are disabled, what campaign trafficking action triggers the automatic creation of a default ad for display placements?– –Adding an image creative at the advertiser level– –Adding a rich media creative at the campaign level– –Adding an HTML5 creative at the campaign level– –Adding an image creative at the campaign level–
–If A Publisher Serves A Placement Tag After The Campaign End Date, What Ad Will Serve?– –The default ad– –Nothing will serve– –A random ad– –The backup image–
–If An Agency Trafficker Can Only See A Subset Of Active Campaigns Within Their Account View, Where Would A Agency Admin Go To Adjust Access To All Campaigns?– –User profile filters– –Google account permissions– –Subaccount access– –User roles–
–Paid search dimensions in Report Builder are compatible with what metric?– –Active View– –Paid Search Revenue– –Cost Per Click– –Downloaded impressions–
–For Floodlight Tags To Properly Attribute In-App Conversions, What Needs To Happen Within The App?– –Device ID needs to be passed into the dc_rdid parameter– –A global site tag (gtag.js) must be used– –The tag needs to be set as INS tag with mobile capacity– –The tag needs to be assigned an app ID–
–Counters And Total Interactions Metrics Are Available For Which Type Of Creatives?– –Twitter creatives– –HTML5 creatives coded in GWD– –Creatives built in Studio– –Mobile in-app interstials–
–At What Level Can Landing Pages Be Managed Across Campaigns?– –Ad– –Creative– –Placement– –Advertiser–
–Cross-environment conversion methodology takes into account what data sources?– –Data pools, cookies, audience IDs– —Resettable device IDs, cookies, anonymized Google sign-ins— –Cookies, SDKs, audience data– –Device types, OS, cookies–