Display & Video 360 Certification

What step would be taken to verify that conversion pixels are implemented and load correctly?

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–What step would be taken to verify that conversion pixels are implemented and load correctly?– –Generate a Standard or General report and include conversion metrics– –Generate a Unique Reach report and include Cookie Reach: Average Impression Frequency– –Generate a pixel load report grouped by the conversion pixel(s)– –Check the line item performance metrics for conversions … Read more

What step should be taken to track and secure a programmatic deal with a publisher?

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–What step should be taken to track and secure a programmatic deal with a publisher?– –Go to Marketplace Negotiations to review and accept deals in Display & Video 360– –Contact your customer support representative– –Go to the partner’s Basic Details, in Display & Video 360 and link the deal ID– –Go to Inventory targeting within … Read more

What step should be taken to determine which creatives had the lowest eCPM over the last month?

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–What step should be taken to determine which creatives had the lowest eCPM over the last month?– –Generate an Audience Composition report grouped by audience with the CPM metric selected– –Go into the creative section for the advertiser and compare the inline metrics for eCPM– –Generate a Standard report grouped by creative with the eCPM … Read more

What step should be taken to configure a Programmatic Guaranteed deal once negotiations are complete?

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–What step should be taken to configure a Programmatic Guaranteed deal once negotiations are complete?– –In My Inventory, find the deal and select configure– –Find the deal in Marketplace and assign the creative– –Select the deal from the the insertion order’s Inventory Source targeting– –Add the Deal ID in the advertiser’s Basic Details–

What step should an advertiser take to exclude sensitive categories using a supported third-party verification tool?

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–What step should an advertiser take to exclude sensitive categories using a supported third-party verification tool?– –Upload the categories into Campaign Manager’s Verification system– –Select the integrated third-party from “Other Verification Services” in Brand Safety targeting– –Contact support with a list of the categories that need to be excluded using a specific third-party verification service– –Implement tracking tags with … Read more

What should be used to investigate why a line item isn’t winning the majority of qualifying open auction impressions?

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–What should be used to investigate why a line item isn’t winning the majority of qualifying open auction impressions?– –A General or Standard report grouped by channel– –The line item’s impressions lost chart– –The “Line Item Settings” CSV– –The Inventory Marketplace forecast–

What percentage of the daily budget is applied when using “Ahead” pacing?

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–What percentage of the daily budget is applied when using “Ahead” pacing?– –150% of the budget, based on budget segments and KPIs– –200% of the daily budget, based on inventory– –120% of the daily budget, based on the flight dates– –It’s not a specific percentage, it’s solely based on performance–

What is one benefit of applying “auto budget allocation” to an insertion order’s budget settings?

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–What is one benefit of applying “auto budget allocation” to an insertion order’s budget settings?– –The system automatically moves budget to higher performing line items– –The system will apply new budgets based on the insertion order’s goal– –Budget segments will automatically actualize and allocate to future segments– –The system automatically provides budget suggestions to the … Read more

What does an audit status of “Pending, servable” mean?

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–What does an audit status of “Pending, servable” mean?– –The creative will serve, but is prohibited due to unsuitable content– –The creative will not serve for 24 hours– –The creative will serve, but may be rejected after policy review– –The creative will not serve until resubmitted for approval–

To access a first-party audience list from a Floodlight tag in Display & Video 360, what step should be taken in Campaign Manager?

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–To access a first-party audience list from a Floodlight tag in Display & Video 360, what step should be taken in Campaign Manager?– –Add a Display & Video 360 macro to the Floodlight Tag– –Add a custom variable for audience targeting– –Set the Floodlight tag to accept Dynamic tags– –Assign the Floodlight tag to an … Read more