–What tool can be used as a proactive measure to submit creatives for verification, for checking their status, and for retrieving a list of all your active creatives before bidding on the creative ad?– –Creative Explorer– –RTB Breakout– –Buyer REST API– –Query Tool–
–What makes the Open Auction on Ad Exchange unique?– –There are no creative or platform policies in place on Ad Exchange, allowing for faster transaction turnaround times between buyers and sellers and no creative disapprovals or bid filtering.– –You can buy display inventory programmatically through the Open Auction via the Ad Exchange user interface, real-time … Read more
–What is a Programmatic Guaranteed Deal?– –It’s a one-to-one deal between one publisher and one buyer where a fixed price is established for the impression.– –It’s a many-to-many deal type between publishers and buyers in an open auction floor.– –It’s a one-to-many deal between one publisher and many buyers competing in a closed auction floor.– … Read more
–What is a bid response?– –A bid response is what Ad Exchange sends a publisher notifying them that there are available buyers for the impression they are selling.– –A bid response is what a buyer must build and send back to Ad Exchange that describes the bid and includes an HTML snippet for the associated … Read more
–What is a bid request?– –A bid request is a signal sent by your bidder to Ad Exchange asking for information on available inventory to bid on.– –A bid request is a signal sent by Ad Exchange to your bidder describing publishers who have inventory available for bidding on.– –A bid request is a signal … Read more
–What happens after you receive a bid request from Ad Exchange?– –You’ll interpret and evaluate the bid request and submit a bid response with information describing your bid, including an HTML snippet for associated creative, buyer creative ID, and macros.– –You send a response to the publisher’s SSP, containing information describing your bid, including an … Read more
–What are trading desks and what part do they play as a buyer on Ad Exchange?– –Trading desks are divisions at agency holding companies that can execute exchange buys for the company’s media agencies within the same holding company.– –Trading desks use sophisticated targeting capabilities and optimization algorithms to help advertisers and agencies determine a … Read more
–What are the general types of policies on Ad Exchange?– –Content creatives, data and third-party serving, buyer participation, and behavioral– –Buyer participation, content creatives, behavioral, and user experience– –Content creatives and general ad specifications– –Data and third-party serving, buyer participation, and remarketing–
–What are the benefits to the end user of using interstitial ads?– –Users are more engaged after seeing these ads as they have the flexibility to be placed before, during, or after users have digested the app content.– –Users tend to engage more with interstitial ads as they are larger-sized ads. They also allow for … Read more
–Some non-family safe ad content is allowed to be run on Ad Exchange. How is this made possible?– –Some non-family safe ad content is borderline safe and can sometimes be approved by Ad Exchange.– –Some publishers allow non-family safe content to be served and can override these policies for Preferred Deals or Programmatic Guaranteed Deals.– … Read more