–How Can Bulksheets Help You Efficiently Create Campaigns?– –Bulksheets let you avoid compatibility issues when managing different engine accounts.– –Bulksheets provide a streamlined user interface.– –Bulksheets allow you to create multiple campaigns at once.– –Bulksheets let you specify settings unavailable in the DoubleClick Search interface.–
–Sam wants to focus his advertising goals on lead generation based on users completing an inquiry form. How can he use DoubleClick Search to do this?– –Create a Dynamic Ad Insertion goal.– –Set a campaign goal, then a revenue goal with user purchase as the conversion source.– –Automate his direct programmatic ad buying.– –Set a … Read more
–Roger is in charge of marketing for Bean Coffee. He wants to build remarketing lists in DoubleClick Search based on all users who click on an ad when they search for “craft coffee.” How does he use labels to accomplish this?– –Label every object in his account.– –Apply the label “Interested in craft coffee” to … Read more
–Applying Business Data To A Campaign Also Applies It To What Other Elements?– –Ad groups and keywords in the campaign– –All campaigns within an account– –Engine accounts for the same campaign– –Only the campaign affected–
–Applying A Label To An Ad Group Enables You To Create Remarketing Lists Based On What User Action?– –User performing a search for any keyword in the campaign– –User performing a search for any keyword in the ad group– –User clicking on an ad while searching for any keyword in the campaign– –User clicking on … Read more