–What’s usually the last touchpoint at which you might influence a user’s decision to install your app?– –App store listing– –App campaign ad– –Offline marketing efforts– –Website where the app is featured–
–What’s the maximum number of localized store listing experiments that can be run at once in Google Play?– –2– –5– –3– –4–
–What’s the advantage to identifying app users with high lifetime value in a Google App campaign?– –Proactively target an audience with most-engaging video assets.– —Focus marketing strategies on similar users who bring long-term value to a business.– –Send push notifications to high-value users, reminding them to use an app.– –Focus marketing efforts only on those users that are already engaging with … Read more
–What should you keep in mind when selecting events to measure in a Google App campaign?– –Pick an event with significant value, regardless of how often it occurs.– –Pick an event that matters to your business and occurs frequently.– –Pick an event with low value that happens on a very significant basis.– –Pick an event … Read more
–What’s an advantage to having software developer kits (SDKs) in place from both Firebase and other measurement partners?– –It provides unlimited reporting on up to 250 distinct events.– –It tracks Android app installs and in-app purchases made through the Google Play store exclusively.– –It helps make your measurement more comprehensive.– –It doesn’t require editing an app’s code … Read more
–What report might help identify countries in which an app is getting visitors, but isn’t yet localized?– –The traffic analysis report in the Google Play console.– –The Google Play Translation Services report.– –The user acquisition report in the Google Play Console.– –The country guidance tool in Google Ads.–
–What kind of positive impact will machine learning have on the advertising industry?– –Machine learning creates company strategies.– –Machine learning measures performance more effectively.– –Machine learning delivers relevant ads to each customer.– –Machine learning builds great customer relationships.–
–What important role does app promotion play in the mobile gaming industry?– –App promotion alerts gamers of the latest industry news and information.– –App promotion helps users discover new games to download.– –App promotion encourages gamers to use hardware to improve their gameplay.– –App promotion helps convert mobile gamers into console and PC gamers.–
–What are two ways marketers can benefit from machine learning in Google Ads? (Choose two.)– –Machine learning evolves campaign goals automatically, without input.– –Machine learning produces results that align with defined campaign goals.– –Machine learning sets campaign bids and budgets automatically.– –Machine learning saves time by analyzing hundreds of signals automatically.–
–What are the two main marketer objectives for app promotion?– –Engagement and website growth– –Discovery and global expansion– –Global expansion and in-store sales– –Discovery and engagement–
–What are the three tracking solutions for Google App campaigns?– –Google App Analytics for Advertisers, app attribution partners, Google Play conversion tracking.– –Google App Analytics for Advertisers, codeless tracking with Google Play, website attribution partners.– –Google Analytics for Firebase, app attribution partners, codeless tracking with Google Play.– –Google Analytics for Firebase, app attribution partners, Google … Read more
–What are the four types of ad assets available in Google App campaigns?– –HTML5, Image, Video, Text– –Text, Video, HTML5, Audio– –HTML4, Image, Video, Text– –Image, Text, Audio, Video–