Google Ads Measurement

Tristan owns a local flower shop. His customers are already finding him online, but he’s curious whether Google My Business can do more than just list his phone number and address. How can Google My Business help Tristan engage his customers?

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–Tristan owns a local flower shop. His customers are already finding him online, but he’s curious whether Google My Business can do more than just list his phone number and address. How can Google My Business help Tristan engage his customers?– –By sending e-mail newsletters.– –By tracking search history.– –By collecting online payments.– –By responding to reviews.–

Sylvia has four store locations and is considering using location extensions with her Google ads. What can users see when displaying an ad with location extensions?

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–Sylvia has four store locations and is considering using location extensions with her Google ads. What can users see when displaying an ad with location extensions?– –Photos/images for products she sells– –A website sitemap with specific page links– –A clickable link to a details page for her business location– –A customized ad for each particular … Read more

If using Google Tag Manager, which of the following sitewide tagging solutions would be used to measure conversions?

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–If using Google Tag Manager, which of the following sitewide tagging solutions would be used to measure conversions?– –Add on the conversion linker tag to Google Tag Manager– –Install gtag.js tags– –Link Google Ads and Google Analytics accounts– –Sitewide tagging is already in place, so no action is needed–

An Executive At A Clothing Company Is In The Process Of Defining Sales Volume Numbers For Next Quarter. What’s The Executive Defining?

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–An Executive At A Clothing Company Is In The Process Of Defining Sales Volume Numbers For Next Quarter. What’s The Executive Defining?– –A marketing objective– –A media objective– –A business objective– –A campaign metric–

A New Restaurant Recently Opened And The Owner Wants To Create An Ad Promoting The Curbside Delivery Service. What Marketing Objective Does This Ad Align With?

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–A New Restaurant Recently Opened And The Owner Wants To Create An Ad Promoting The Curbside Delivery Service. What Marketing Objective Does This Ad Align With?– –Brand awareness– –Brand favorability– –Brand loyalty– –Return on investment–

A Marketing Manager Wants To Use An Attribution Model That Includes Both Converting And Non-Converting Paths In Order To Evaluate Individual Customer Paths. Which Attribution Model Will Fulfill This Requirement?

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–A Marketing Manager Wants To Use An Attribution Model That Includes Both Converting And Non-Converting Paths In Order To Evaluate Individual Customer Paths. Which Attribution Model Will Fulfill This Requirement?– –Linear attribution– –Position-based attribution– –Rules-based attribution– –Data-driven attribution–

Carl is nearly finished with the conversion tracking setup for his Google ad campaign and is ready to add an event tag to his existing website. What must Carl do to make sure that the tags are not double counting?

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–Carl is nearly finished with the conversion tracking setup for his Google ad campaign and is ready to add an event tag to his existing website. What must Carl do to make sure that the tags are not double counting?– –Remove any existing JavaScript code.– –Remove any legacy conversion tag.– –Make sure that all images … Read more