–What’s the main benefit of switching a website to HTTPS?– –It means intruders won’t understand the information being exchanged between the website and users’ browsers– –It means the website can use responsive design and be more user-friendly– –It registers the website as a commercial site– –It tricks users into installing malware on their device, which … Read more
–What’s the first step to planning your online business security?– –Install security patches– –Tell customers how they can protect their data– –Identify your digital assets– –Check the expiry date of all your software–
–What can using video as part of your online presence help you create?– –Content that will go viral– –A channel to engage with customers– –A variety of different brand perceptions– –An online following and fanbase–
–What can social media analytics tools help you measure when assessing campaign results?– –Whether the campaign was more successful than your competitors– –Whether the visitors liked the social campaigns or not– –Whether a visitor called the store after seeing a social post– –Whether the visitor clicked on a paid ad or organic listing–
–What can businesses do to stay safe and secure when employees have access to important company information on their laptops and other devices?– –Install location trackers on all employee devices– –Setup a daily security update meeting– –Set a weekly management meeting– –Create a mobile device management policy–
–If a person adds a product to a shopping basket but then leaves the website, which of the following tactics is most likely to encourage that person to return and purchase the product?– –Retargeting with a display ad encouraging newsletter sign-up– –Redesigning your website– –Retargeting with a display ad that has a discount coupon– –Creating … Read more
–To maximise the hits on his website, Colin wants to target two different audiences using both display ads and search advertising. His two target audiences include cinema-goers and home movie watchers. Which type of approach would work for each audience?– Home Movie watchers –Place a display ad for the local cinema on Colin’s own website– … Read more
To make the homepage of her local bakery website interesting, Addie wants to add some media elements to it. Different elements will cause the page to take longer to load, so she needs to get the right mix for the site. Can you put the following elements in order from the ones with the longest … Read more
–To increase her Quality Score, Michelle is thinking about the best keywords and phrases to use. Cross off the keywords which she shouldn’t use.– –Wedding photography Cardiff- –Cardiff weddings– –Wedding photography business based in Cardiff–
–How can you take advantage of video for your product/services without actually making a video?– –This isn’t possible– –Advertise on other people’s videos– –Share other people’s videos– –Use images with a call to action instead–
–Steph runs an online pet supplies shop, and she has some ideas about how email marketing can help her business. Two of her ideas are correct and two are not. Can you weed out the wrong ones?– –It’s a good way of keeping customers informed about products– –It helps customers talk to each other via … Read more
–Steph is thinking about using an email marketing service to help her send out marketing emails for her pet supplies store. What benefits are there to using an email marketing service?– –They make it easier for customers to sign up to receive marketing emails– –They can help you create a customer database– –They write marketing … Read more
–Seth would like to make sure as many interested customers as possible are seeing his business’s website displayed in their search results. What are a few things he could pay attention to in order to achieve this?– –Image file names– –Page titles– –Keywords in the content– –Keyword meta tags–
–Seth’s coffee shop is unique – it has an outside roof terrace and a library area so customers can read while they sip. He also sells rare coffee beans imported from Peru. What are a few techniques he could use to make his website more relevant to its desired users?– –Point out unique aspects of … Read more
–Seth is opening a coffee shop and is looking to attract new customers. Take a look at the list of benefits Seth sees in using search engines. One statement is not true. Can you cross it out?– –Customers can locate Seth’s products and services when they search for them online– –Search engines can help to … Read more
–How can you improve a business’s visibility to people located near you geographically?– –Translate your website into at least two more languages– –Offer free phone support during business hours– –Make sure your phone number, address and business hours are easy to find– –Ensure you have good analytics on your website–
–Ryan has written some KPIs to help his fitness centres achieve the business goal of “improving overall client satisfaction”. Review these four KPIs. Which do you think fit the criteria of being specific, measurable, attainable, relevant and time-bound?– –Ensure 80% of clients use the gym’s online system to book personal training appointments– –Increase how much … Read more
–Portugal seems like a good market for Matt to move into. He’s looked into the legal requirements of trading records in Portugal and is pleased to find there aren’t any. But what other financial or regulatory requirements should he check?– –Custom duties and tariffs– –Portuguese taxes– –Exchange rates– –National holidays– –Product safety requirements– –Insurance cover–
–Phil has limited technical knowledge but he wants to create an app to simplify the booking process for his customers. It’s important to select the right approach when making an app. Which of the following routes would you not recommend to Phil?– –A professional app developer– –An online self-service tool– –Repurpose an existing app– –Make … Read more
–Patrick owns a few bike rental outlets across London. A few months back, he decided to invest in an online booking system and some other software to help his business run more smoothly. Recently though, he suspects there might have been a potential online security breach. What steps should he take to make his online … Read more