–True or false? If your marketing tests have over a 50% failure rate, then you’ve done something wrong.– –True, the majority of your tests should be successful.– –True, you should never have over a 50% failure rate with your tests.– –False, the purpose of a test is to prove or disprove your hypothesis.– –False, you … Read more
–True or false? Have your content reviewers make edits directly to your content as opposed to tracking changes because it makes the editing process quicker and more efficient.– –True– –False–
–The value of social advertising lies in the large audience size your company has the potential to reach and the ______________ social ad platforms offer.– –negative SEO benefits– –integration with print and TV campaigns– –finely tuned targeting capabilities– –collaborative relationships–
–The __________________ feature on Twitter is a great way to surface trending content, because it lets you save multiple searches using relevant keywords, hashtags, applicable sentiment.– –Influencer Search– –SearchLight– –Deep Search– –Meta Search– –Advanced Search–
–______ are created within ______, similar to how you create individual files within a broader file folder.– –Libraries; Engagement– –Tabs; social networks– –Streams; tabs– –Engagements; Publisher– –Arrows; columns–
–Say you’re managing Instagram for an organization, and don’t have access to its Facebook Page. How would you finish the setup process?– –Create a fake Facebook Page for the organization that you can access– –Connect the Instagram account to your own personal Facebook profile instead– –Ask the owner of the Facebook Page to add you … Read more
–Name the area pictured in the Hootsuite Mobile App.– –Composer– –Publisher– –Insights– –Inbox–
–____________ is the breaking up of your contacts into smaller groups of similar people.– –Automation– –Contact management– –Segmentation– –Sequences–
–____________ is an engagement metric that tracks all the interactions a visitor is having across your site until they’ve been inactive for 30 minutes or more.– –An entrance– –A session– –A bounce– –An exit–
–If you wanted to demonstrate to potential future employers that you can use the Hootsuite Platform proficiently, what would you do?– –Complete the Hootsuite Academy Platform Certification Course, then print out your Certificate and put it on your wall.– –Complete the Hootsuite Social Marketing Certification Course– –Add Hootsuite as a previous employer in your resume– … Read more
–How can conversion optimization affect your return on investment?– –Conversion optimization has the potential to positively impact your return on investment by lowering your cost to acquire a customer.– –Conversion optimization has the potential to negatively impact your return on investment because changing elements on your page doesn’t increase the trust of your customers.– –Conversion … Read more
–Community building on LinkedIn by organizations with LinkedIn Pages can be grouped into three main categories:– –Hosting Live networking events with LinkedIn Live, coordinating in-person events with LinkedIn’s Invites feature and publishing industry relevant blog articles.– –Building LinkedIn Groups, leveraging the ‘Threads’ feature in Direct Messages, and hosting Live networking events with LinkedIn Live.– –Using targeted advertising … Read more
–Carrying out social media marketing without a ______________ could result in posts that are unbalanced in tone, subject matter, or purpose. Organizations without this plan will find it more difficult to achieve social media goals and maintain an effective cadence with their posts.– –Influencer Strategy– –Advocate Strategy– –Content Strategy– –Paid Strategy– –Earned Strategy–