Identify the order of the elements below that most accurately reflects their relationship to each other.

–Identify the order of the elements below that most accurately reflects their relationship to each other.– –Departmental Goals, Organizational Goals, KPIs, Social Media Goals, Social Media Objectives– –Organization Goals, Departmental Goals, Social Media Goals, Social Media Objectives, Social Media Tactics– –Organizational Goals, Social Media Objectives, Social Media Goals, Social Tactics, Departmental Goals– –Social Tactics, Social … Read more

Identifying And Defining _______________for The Calendar Year Is Essential When Planning Your Social Media Activity.

–Identifying And Defining _______________for The Calendar Year Is Essential When Planning Your Social Media Activity.– –Retweets– –key dates and timelines– –social media policy– –all of the above– –brand voice–

The value of social advertising lies in the large audience size your company has the potential to reach and the ______________ social ad platforms offer.

–The value of social advertising lies in the large audience size your company has the potential to reach and the ______________ social ad platforms offer.– –negative SEO benefits– –integration with print and TV campaigns– –finely tuned targeting capabilities– –collaborative relationships–

The __________________ feature on Twitter is a great way to surface trending content, because it lets you save multiple searches using relevant keywords, hashtags, applicable sentiment.

–The __________________ feature on Twitter is a great way to surface trending content, because it lets you save multiple searches using relevant keywords, hashtags, applicable sentiment.– –Influencer Search– –SearchLight– –Deep Search– –Meta Search– –Advanced Search–

Partnerships with complementary business whose audience shares values with yours are:

–Partnerships with complementary business whose audience shares values with yours are:– –not recommended because of the potential for future market overlap– –an efficient way seize market share from competitors– –risky and unstable because businesses frequently pivot their community strategies– –a powerful way to grow your community–

_______________ Have Become Increasingly Important Because Of The Decline Of Organic Views AND Because Of The Overall Increase In The Volume Of Content Being Published On Social Channels.

–_______________ Have Become Increasingly Important Because Of The Decline Of Organic Views AND Because Of The Overall Increase In The Volume Of Content Being Published On Social Channels.– –Earned Goals– –Top of Funnel Conversions– –Influencer Strategies– –Paid Tactics– –Owned Strategies– –Enterprise Tactics–

The __________________ Feature On Twitter Is A Great Way To Surface Trending Content, Because It Lets You Save Multiple Searches Using Relevant Keywords, Hashtags, Applicable Sentiment.

–The __________________ Feature On Twitter Is A Great Way To Surface Trending Content, Because It Lets You Save Multiple Searches Using Relevant Keywords, Hashtags, Applicable Sentiment.– –Influencer Search– –SearchLight– –Deep Search– –Advanced Search– –Meta Search–

Content Curation Involves Gathering And Evaluating Pieces Of Media From Respected Sources, And Then Sharing The Most Valuable Gems With Your Audience. But Modern Social Media Professionals In Larger Organizations Also Need To Gather, Evaluate And Share Relevant Content Produced ___________.

–Content Curation Involves Gathering And Evaluating Pieces Of Media From Respected Sources, And Then Sharing The Most Valuable Gems With Your Audience. But Modern Social Media Professionals In Larger Organizations Also Need To Gather, Evaluate And Share Relevant Content Produced ___________.– –in other industries– –in print form– –by their competitors– –within their organization– –in previous … Read more

Brand Voice/Persona Should Be Developed After Your Social Strategy Has Been Implemented For 6 Months To See What Kind Of Voice/Persona Occurs Naturally.

–Brand Voice/Persona Should Be Developed After Your Social Strategy Has Been Implemented For 6 Months To See What Kind Of Voice/Persona Occurs Naturally.– –False– –True–

Brand Advocates Are:

–Brand Advocates Are:– –short terms employees brought on to create a large volume of positive online content about your brand– –dedicated fans with whom you should build closer relationships– –paid members of the public, recruited and coached on what to say about your company in other online communities– –none of the above–

Before launching a paid social advertising campaign it’s best to have:

–Before launching a paid social advertising campaign it’s best to have:– –clear business objectives, a well defined target audience, multiple ad variations– –a very niche audience, an idea of what you want the campaign to achieve, and one high quality ad– –multiple business objectives, a large audience, multiple ad variations– –at least three marketing objectives … Read more

______________________ Are A YouTube Feature That Show Up At The End Of Your Video And Can Be Used To Lead Visitors To A Landing Page Once They Have Finished Watching It.

–______________________ Are A YouTube Feature That Show Up At The End Of Your Video And Can Be Used To Lead Visitors To A Landing Page Once They Have Finished Watching It.– –Caption Files– –Video Cards– –Channel Trailers– –Metatags– –Landing Page Re-directs–

A Practical Benefit Of ________________is That It Requires Little In The Way Of Resources Which Can Be Helpful For Organizations That Don’t Have A Dedicated Content Team, But That Still Want To Position Themselves As Trusted Advisors In Their Industry.

–A Practical Benefit Of ________________is That It Requires Little In The Way Of Resources Which Can Be Helpful For Organizations That Don’t Have A Dedicated Content Team, But That Still Want To Position Themselves As Trusted Advisors In Their Industry.– –Auto-Generated Content– –Created Content– –Promoted Content– –Curated Content– –Amplified Content– –Verified Content–

Community building on LinkedIn by organizations, with LinkedIn Pages can be grouped into three main categories:

–Community building on LinkedIn by organizations with LinkedIn Pages can be grouped into three main categories:– –Hosting Live networking events with LinkedIn Live, coordinating in-person events with LinkedIn’s Invites feature and publishing industry relevant blog articles.– –Building LinkedIn Groups, leveraging the ‘Threads’ feature in Direct Messages, and hosting Live networking events with LinkedIn Live.– –Using targeted advertising … Read more

An example of an “earned” social media tactic:

–An example of an “earned” social media tactic:– –generating positive conversations on social around your products or services– –sparking word of mouth recommendations from previous customers– –all of the above– –forging mutually beneficial influencer relationships– –encouraging employees to amplify your organization’s social content on their personal social channels.–

Carrying out social media marketing without a ______________ could result in posts that are unbalanced in tone, subject matter, or purpose. Organizations without this plan will find it more difficult to achieve social media goals and maintain an effective cadence with their posts.

–Carrying out social media marketing without a ______________ could result in posts that are unbalanced in tone, subject matter, or purpose. Organizations without this plan will find it more difficult to achieve social media goals and maintain an effective cadence with their posts.– –Influencer Strategy– –Advocate Strategy– –Content Strategy– –Paid Strategy– –Earned Strategy–

A Key Tool To Achieving Your Social Marketing Goals Is A Strong ___________ Which Acts As A Game Plan For Coordinating, Creating, And Distributing Your

–A Key Tool To Achieving Your Social Marketing Goals Is A Strong ___________ Which Acts As A Game Plan For Coordinating, Creating, And Distributing Your– –ads platform; banner ads– –advocate relationship program; brand goals– –messaging interface; key messages– –content strategy; content– –none of these– –social media strategy; mission–