What should you include in your guest author bio?
–What should you include in your guest author bio?– –An inbound link back to your website– –Something interesting about yourself– –A validation point– –A and B– –All of the above–
–What should you include in your guest author bio?– –An inbound link back to your website– –Something interesting about yourself– –A validation point– –A and B– –All of the above–
–What’s an example of a specific topic?– –Content Marketing– –Marketing automation strategies– –Paid media– –A and B–
–What results can you yield by establishing reporting expectations prior to campaign launch?– –The campaign’s written SMART goals will free stakeholders from being directly involved.– –The campaign’s planned content will insulate your team from developing unexpected material outside of the written SMART goals.– –The campaign’s written SMART goals better align your work with the stakeholders’ … Read more
–What is whitespace?– –The empty space on the page– –The area just after the featured image and the introduction– –The space on the page with text on it– –The space on the page with images on it–
–What is the head term in the title “Official guide to creating a mobile marketing strategy in 2019”?– –Strategy in 2019– –Official guide– –Mobile marketing– –Mobile marketing strategy in 2019–
–What does SMART stand for in SMART goal?– –Source, Measurable, Attractive, Relevant and Timely.– –Specific, Measurable, Attainable, Relevant and Timely.– –Sustainable, Measurable, Attainable, Relevant and Timely.– –Source, Medium, Attainable, Relevant and Timely.–
–What does an UTM parameter help you identify?– –Lifecycle stage– –Lead attribution– –Company name– –Content medium–
–True or false? You should only use industry benchmarks to set SMART goals.– –True– –False–
–True or false? You should bold all variations of the keyword you’re trying to rank for on your blog post, as this helps the reader understand what’s most important on the page.– –True– –False–
–True or false? You should use a consistent naming system to store and easily identify hosted files.– –True– –False–
–True or false? You should bold all variations of the keyword you’re trying to rank for on your blog post, as this helps the reader understand what’s most important on the page.– –True– –False–
–True or false? You need conflict to tell an impactful story.– –True, conflict helps build developmental and emotional connections.– –True, people care more about the conflict than the resolution.– –False, your story is strong enough to explain the value of your products and services.– -False, conflict only reduces the connection of what you’re trying to … Read more
–True or false? To get the most value out of your content, republish it immediately.– –True– –False–
–True or false? The more relevant your website is to the site you want to write for, the better from an SEO perspective.– –True– –False–
–True or false? The conflict in this blog article is preventing team burnout.– –True– –False–
–True or false? Including a video at the top of a website page increases bounce rate.– –True– –False–
–How Many Rounds Of Edits Should Content Undergo Before Being Finished?– –2-4– –1– –Post your content once it’s finished and edit as you receive feedback.– –As many times as you possibly can–
–True or false? If you take the time to do a comprehensive content audit, there’s no need to perform an event-based audit.– –True– –False–
–True or false? If your marketing tests have over a 50% failure rate, then you’ve done something wrong.– –True, the majority of your tests should be successful.– –True, you should never have over a 50% failure rate with your tests.– –False, the purpose of a test is to prove or disprove your hypothesis.– –False, you … Read more
–True or false? Have your content reviewers make edits directly to your content as opposed to tracking changes because it makes the editing process quicker and more efficient.– –True– –False–