–How Many Common User Questions Should Each Page Attempt To Answer At One Time?– –None – your site pages should direct users to landing pages with the answers.– –As many answers as you can fit onto the page.– –Five – make sure to answer who, what, when, where and why questions on each page.– –One … Read more
–How Is The Geography Of A Visitor On Your Website Determined?– –Smart list– –Source code– –Referral source– –IP address–
–How Do Personalization Tokens Differ From Smart Text Created In HubSpot?– –Personalization tokens don’t require segmentation to use them.– –Personalization tokens don’t connect to the contact database.– –Personalization tokens are indexed by search engines.– –Personalization tokens are not indexed by search engines.–
–How Can You Ensure That Your Website Stays Visually Consistent?– –Create a stylesheet.– –Leave it in the hands of your designer.– –You shouldn’t – each page should have a different style– –Create a style guide.–
–How Can You Ensure That The Content On Your Website Will Be Helpful For Your Users?– –It is engaging.– –It can be shared easily on social media.– –It contains keywords.– –It aligns with the buyer’s journey.– –It is optimized for search engines.–
–Fill In The Blank: Lifecycle Stages Allow You To Categorize Your Users By _______.– –how many website pages they have viewed– –how many times they have spoken with your sales team– –how far along in their decision-making process they are– –how much time it will take to close a sale–
–Default Content Should Be Optimized For Which Group Above All?– –The segment that you are targeting.– –The highest-valued persona.– –Search engines.– –First time visitors.–
–How can contextual marketing help to make your website more accessible for your visitors?– –It can’t – contextual marketing should be limited to your targeted emails and not placed on your website.– –It will generate an individual navigation menu for each visitor.– –You can add in personalization tokens to help guide the visitor through each … Read more
–Contextual Marketing Is Used In Which Stage Of The Inbound Methodology?– –Attract– –Convert– –Delight– –All of the stages– –Close–
–At Which Stage Of The Buyer’s Journey Is A User Most Likely To Be If She Is Spending Time On Your Products Page?– –Consideration– –Marketing Qualified Lead– –Sales Qualified Lead– –Decision– –Subscriber–