–What is the definition of lead nurturing?– –The process of building relationships with the goal of continuing to gain a customer’s business after their initial purchase– –The process of sending emails to your contacts database– –The process of building relationships with your prospects with the goal of earning their business when they’re ready– –The process … Read more
–What is the definition of A/B Testing?– –A method of comparing two versions of a webpage or app against each other– –A method only used to compare two versions of an email against each other– –A method only used to test subject lines in email– — A method only used by inbound professional to measure … Read more
–What is one of the common mistakes when running A/B tests?– –Only run them once a month– –Running multiple tests at the same time– –Not reviewing the metrics– –Ending them too early–
–What is one common cause of low click-through rates?– –The email is trying to do too many things.– –The email doesn’t have a CTA.– –The email doesn’t have a link to a web-page version.– –The email wasn’t sent to enough people.–
–What is behavioral email?– –The practice of sending emails based off the other emails they’ve had with your company– –The practice of sending automated, targeted emails to your contacts based on the historical interactions they’ve had with your company across channels– –The practice of sending automated emails based off how a contact came into your … Read more
–What is an email client?– –An email client helps you deliver your emails into the inbox.– –An email client is someone you are engaging with via email.– –An email client is a computer program that allows you to access and manage your email.– –An email client is someone you are advising on how to send … Read more
–What is an email clickthrough rate?– –The percentage of people who clicked on any asset from your website– –The percentage of people who opened and left your email– –The percentage of people who clicked to open your email– –The percentage of people who clicked on a link in your email after opening it–
–What helps to ensure you deliver the right email to the right person?– –Buyer personas– –Segmentation– –Buyer’s journey– –Contact properties–
–What does the send metric help you analyze?– –Any email recipients who was sent to and accepted your message.– –Any email recipients who can’t be sent to because you do not have the legal basis of permission to send to them under GDPR.– –Any email recipients who can’t be sent to either because they unsubscribed, … Read more
–What does AIDA stand for?– –Attention, interest, desire, action– –Attention, interest, decision, action– –Attention, ideas, desire, action– –Attention, intention, decision, action–
–What are the two foundational benefits of great email design?– –It helps clearly communicate your message and helps you provide a beautiful email– –It helps clearly communicate your message and helps you design around the CTA– –It provides a consistent experience and helps you capture more information.– –It helps clearly communicate your message and helps … Read more
–What are the three foundational pieces of a lead nurturing strategy?– –It’s a timely, essential, and targeted approach.– –It’s an essential, efficient, and targeted approach.– –It’s a timely, efficient, and personalized approach.– –It’s a timely, efficient, and targeted approach.–
–What are the key parts to creating a consistent experience in your marketing emails?– –The brand and the images– –The brand and the footer used– –The brand and the email client and device it’s opened on– –The brand and the logo at the top–
–Two of the three steps to creating an outline for your email design are setting a goal and writing and designing the content. What’s the third step?– –Creating a design that is image focused– –Creating a consistent experience– –Creating a stable experience– –Creating a top-to-bottom experience–
–True or false? Your email outline is the actual template you’ll use for every email.– –True– –False–
–True or False? You have to use an A/B testing tool to run your tests.– –True– –False–
–True or false? To be compliant with CAN-SPAM law you only need to include your physical address in your footer.– –True– –False–
–True or false? The AIDA model can be used to organize the structure of your emails.– –True– –False–
–True or false: Should you on average focus on testing only one variable at a time?– –True– –False–
–True or false? Email marketing is about having a conversation with the person you’re sending to.– –True– –False–