–A social media audit will provide you value in all of the following areas EXCEPT:– –You can determine the best mix of content on the right channels at the right times.– –You can identify opportunities to better engage with customers.– –You can adjust budgets and calculate ROI.– –You can negotiate rates with a social advertising … Read more
–An __ outlines guidelines and best practices for employees to follow on social media.– –crisis plan– –advocacy plan– –social media policy–
–An example of a customer using self-service is when they– –live chat with an employee– –Search for their inquiry and finds an article– –Search for their inquiry and ends up calling the company– –emails with an employee–
–A member of your marketing team wants to send a sales offer to your existing customers. How do you respond?– –“That’s fine, as long as it helps them do the job they hired our product to do.”– –“That’s a good idea because we can put more pressure on people who have previously bought from us … Read more
–All of the following people should be invited to attend smarketing meetings EXCEPT:– –Members of the executive team.– –Members of the marketing team.– –Members of the sales team.– –Junior members of the marketing and sales teams.–
–All of the following might be included in an ideal customer profile EXCEPT:– –Economic factors that make a customer ideal or not ideal– –Market segments that are ideal or not ideal to sell into– –Geographic locations that are ideal or not ideal to sell into– –Goals and challenges an ideal customer needs help with–
–All of the following elements will help readers easily digest the content of a blog post EXCEPT:– –Images– –Calls-to-action– –Bolding– –Whitespace–
–All of the following could be a trigger event EXCEPT:– –A press release or job posting from a good-fit company– –A good-fit person mentioning a relevant keyword or hashtag on social media– –A good-fit person mentioning one of your competitors on social media– –A good-fit person submitting a form on your website.–
–All of the following are ways you can report on a campaign EXCEPT:– –In the campaign itself– –In campaign analytics, under the reporting tool– –Both of the above– –None of the above: Campaign reporting is a default option in the marketing dashboard–
–All of the following are ways to involve your sales team in the content creation process EXCEPT:– –Have individual sales reps take turns acting as content manager.– –Have the sales team send the marketing team the content they’ve already created.– –Have the sales team BCC the marketing team when they answer questions asked by prospects.– … Read more
–All of the following are true about inbound links EXCEPT:– –Inbound links help increase your domain authority– –Inbound links send referral traffic from one site to another– –Inbound links don’t help your search engine optimization– –All of the above–
–All of the following are true about forms and lead flows EXCEPT:– –Lead flows collect more detailed information than forms.– –Lead flows appear on top of the page while forms are embedded in the page.– –Forms usually have more fields than lead flows.– –Submissions from lead flows and forms both appear on the contact timeline.–
–All of the following are things to do in a guest blog outreach email EXCEPT:– –Give them at least five guest blog ideas to choose from. The more, the better.– –Link the guest blog guidelines in the email.– –Link to a relevant piece of content as validation– –Be clear about your intention to write a … Read more
–All of the following are stages of troubleshooting EXCEPT:– –Understand the issue– –Find relevant context– –Diagnose the problem– –Ask for help–
–All of the following are reasons to @ mention someone on a ticket record EXCEPT:– –To escalate a ticket– –As an FYI– –To transfer ticket ownership– –To email the customer–
–All of the following are reasons to implement technology as part of your sales enablement strategy EXCEPT:– –To replace your processes.– –To provide visibility across teams.– –To measure the outcomes of your strategy.– –To automate parts of your strategy.–
–All of the following are reasons to extend your sales enablement efforts beyond the sale EXCEPT:– –Existing customers are more likely to buy than new prospects are.– –Successful customers are more likely to recommend your product to a friend.– –Helping your customers succeed prevents negative reviews online.– –It increases your sales team’s likelihood of hitting … Read more
–All of the following are part of the CGP, TCI, BA framework EXCEPT:– –Challenges– –Implications– –Performance– –Authority–
–All of the following are examples of video in the delight stage of the inbound methodology EXCEPT:– –Landing page promotional videos.– –A thank you video included in an email after purchasing a product or service.– –An onboarding video to get set up for the success.– –All of the above.–
–All of the following are examples of social selling EXCEPT:– –Reading, sharing, and commenting on blog posts– –Following and engaging with thought leaders on social media platforms– –Sharing content from your company and other sources on social media– –Sending a series of personalized emails to good-fit prospects–