–What’s the goal of running experiments, especially when you’re just starting the continuous improvement stage?– –To complete as many successful experiments as possible. The more successes, the more results the business will see.– –To show your management team you’re working hard at solving tough problems so they continue to fund your efforts.– –To learn about … Read more
–What primary challenge(s) exist with the traditional web design process?– –The website launch often falls behind schedule and runs over budget.– –Most decisions about the website are based on assumptions and are from the company’s point of view.– –Poor results happen because there are minimal improvements made after the launch.– –A and B– –A and … Read more
–What is the website performance roadmap? (HubSpot)– –A framework used by the strategist when they’re planning during the continuous improvement stage.– –A step-by-step guide for auditing and identifying improvements on your website.– –A milestone-based approach for determining when to build new pages or sections onto the website.– –A framework used by the stakeholders to determine when they should redesign … Read more
–What is the order of operations when evaluating tools for a GDD tool stack?– –Review the current tools your team is using, set goals, discover other tools to fill in the gaps.– –Understand features, determine budget, consider your team’s size.– –Understand required functionality, consider your team’s size, set your goals.– –Review your goals, determine required … Read more
–What is the goal of the “transfer” step in the sprint cycle?– –To help teams improve their efforts by informing them of your user learnings, and vice versa.– –To transfer inactive users to the archive as they are no longer engaged with your marketing.– –To find complementary businesses and transfer links between websites to improve … Read more
–What is the goal of the “learn” step in the sprint cycle?– –To reflect on your experiments to gain a deeper understanding of your users so you can make smarter decisions and drive more value in the next sprint cycle.– –To interview five users to answer questions about their challenges.– –To make recommendations to other … Read more
–What is the goal of the “expand” theme?– –To include additional marketing activities in your efforts, such as paid marketing and inbound marketing.– –To increase the number of pages on the website to grow the number of month-over-month organic website visitors.– –To increase the capacity of action items completed in each sprint by adding additional … Read more
–What is the difference between a launch pad website and a traditional website?– –The end result is a fully built website for both. It’s the behind-the-scenes process involved in the launch pad site that the company and users don’t see that enables a faster launch.– –A launch pad and a traditional website do look quite different. Launch … Read more
–What does your team do during the “build” step of the sprint cycle?– –Developers code the new website so it can be QA-ed and launched as soon as possible.– –Run a hyper-focused, collaborative attack on implementing the high-impact action items as quickly as possible while maintaining quality work.– –Run a hyper-focused, collaborative attack on building … Read more
–What are the three stages of Growth-Driven Design?– –Strategy, Launch Pad, Continuous Improvement– –Roadmap, Usability, Optimization– –Planning, Development, Refinement– –Strategy, Creation, Acceleration–
–What are the three focus areas of the “establish” theme?– –Harvest, audience, value– –Harvest, optimization, usability– –Harvest, products, promotion– –Harvest, SEO, optimize–
–What are the three elements of the website performance roadmap that form the levels in the decision tree?– –Ideation, prioritization, execution– –Themes, focus areas, tactics– –Plan, build, learn– –Themes, tactics, experiments–
–What are the four primary benefits of using the website performance roadmap?– –It provides focus to your team, sets clear expectations with stakeholders, creates a long-term story for the website vision, and helps you measure and communicate progress.– –It provides focus for your stakeholders, helps you identify areas of opportunity, sets a clear vision for … Read more
–User research can be incorporated throughout the GDD methodology, but when is it most commonly used?– –In the strategy stage and the plan step of the continuous improvement stage.– –After your boss requests a deep-dive analysis of website performance.– –Directly before the launch pad stage to gather data to validate your ideas to your boss.– … Read more
–True or false? The two primary focus areas of the “optimize” theme are conversion rate optimization and personalization.– –True– –False–
–True or false? There’s a fixed capacity for every sprint cycle. The strategist should only book approximately 80% of the capacity each sprint cycle.– –TRUE– –FALSE–
–True or false? The goal of the strategy stage is to develop an understanding of the goals, functionalities, and sections required by both stakeholders and other departments in the company.– –TRUE– –FALSE–
–True or false? It is NOT important to integrate your tools and pull all user data together into one place.– –TRUE– –FALSE–
–How Do You Prioritize Which Wish List Items To Work On?– –By selecting the action items based on which team members have the capacity to complete them.– –By selecting action items that are the quickest for your team to implement.– –By putting any stakeholder or CEO requests at the top and pushing everything else until … Read more
–True or false? Growth-Driven Design is simply another name for conversion rate optimization (CRO).– –True — GDD is more common in the US and Europe, while CRO is more popular in Asia.– –True — both GDD and CRO are primarily focused on optimizing the existing website.– –False — CRO is a process to use after … Read more