–What is the definition of the buyer’s journey?– –A semi-fictional representation of your ideal customer based on market research and real data about your existing customers– –The active research process someone goes through leading up to a purchase– –The passive research process that you and your company go through when doing research on your buyer … Read more
–What is the buyer’s journey?– –It’s the active research process someone goes through leading up to a purchase.– –It’s the experience your prospect goes through when learning about your brand.– –It’s the Inbound Methodology but from the buyer’s perspective.– –It’s the set of actions that a buyer goes through after he or she made a … Read more
–What is in the center of Simon Sinek’s Golden Circle?– –What– –When– –How– –Why–
–What is a flywheel?– –A wheel that spins without needing a power source.– –A machine that stores rotational energy.– –A wheel of cheese that attracts flies.– –A part of a fly fishing reel used to catch fish.–
–What are the principles of inbound? (Choose all that apply.)– –Personalize for impact.– –Energize for consistency.– –Synergize for gratuity.– –Empathize for perspective.–
–True or false? When you standardize, you’re creating a single standard answer that has no variations.– –True– –False–
–True or false? When creating a buyer persona, you should get input from as many departments as possible.– –True– –False–
–True or false? The flywheel will replace all funnels in your company.– –True– –False–
–True or false? Social content is only used during the attract and delight stages of the inbound methodology.– –True– –False–
–True or False: Responsive design relies on predefined screen sizes.– –True– –False–
–True or false? Objectives typically have a designated time period, while key results can be long lived.– –True– –False–
–True or false? Most buyers start researching potential solutions before they meet with a salesperson.– –True– –False–
–True or false? It’s a best practice to gate and deliver the majority of your content over live chat.– –True– –False–
–True or false? If you want to think of your company as a flywheel, you shouldn’t think of your sales process as a funnel.– –True– –False–
–True or false? Every business exists primarily to create profits.– –True — A business might have other goals it wants to achieve, but its leaders must be focused on profits first in order to achieve those other goals.– –True — A business only exists to create profits for the people it employs.– –False — Businesses … Read more
–True or false? Each prospect who comes to your website for the first time is always in the Awareness stage of the buyer’s journey.– –True– –False–
–True or false? Delight is only about the customer experience your service delivers.– –True– –False–
–True or false? An inbound sales strategy aims to connect with buyers when they’re in the decision stage of the buyer’s journey.– –True– –False–
–True or false? A customer’s buying journey is ever-evolving. You should make updates as you learn more about your buyer persona.– –True– –False–
–Imagine you surveyed 100 training attendees. If 10% were detractors, 30% were passives, and 60% were promoters, what would your NPS be?– –30– –40– –50– –60–