–What three criteria should you use when deciding to automate a conversation on your website?– –That it is significant, cheap, and easy.– –That it is purposeful, replicable, and impactful.– –That it is repeatable, predictable, and impactful.– –That it is relationship-focused, replicable, and easy.–
–What role does optimization play in your conversational growth strategy?– –Unlike conversions, conversations are evergreen and don’t need to be optimized.– –As conversations are unique exchanges with many website visitors, they cannot be optimized– –Conversations need to be optimized once every four months.– –You need to iterate and optimize your conversations over time.–
–What is the primary area you should consider when comparing different messaging channels?– –The channels that theoretically make the most sense.– –The channels your customers are currently using.– –The channels that are common in your industry.– –The channels that are the most trendy at the moment.–
–What is the definition of lead nurturing? (HubSpot Inbound Marketing)– –A process of building relationships with prospects with the goal of earning their business when they’re ready– –A marketing effort focused on engaging with only your leads in a way that encourages them to progress toward a specific action– –A marketing effort focused on engaging … Read more
–What is social monitoring?– –Having conversations with individuals talking about your industry, brand, products, and services– –Actively looking for mentions and conversations that pertain to your brand, products, hashtags, and more– –Tracking, analyzing, and responding to conversations across the internet– –Participating in art, music, and government–
–What is lead nurturing’s three-pronged approach for delivering helpful content?– –Timely, efficient, and targeted– –Timely, contextual, and process-based– –Effective, efficient, and targeted– –Targeted, persona-driven, and contextual–
–What is conversion optimization? (HubSpot Inbound)– –Conversion optimization is investment that produces reliable month-over-month growth. Your website becomes stronger as you continue to measure, iterate, and act.– –Conversion optimization is focused on attracting customers through relevant and helpful content and adding value at every stage in your customer’s buying journey.– –Conversion optimization is the process of testing … Read more
–What is a conversation? (HubSpot Inbound)– –A conversation is an interactive communication between two or more parties.– –A conversation is an interactive communication that can only occur in person or over the phone.– –A conversation is an interactive communication between robots.– –A conversation is the passive communication that occurs through likes and shares on social … Read more
–What is a conversation?– –A conversation is an interactive communication between two or more parties.– –A conversation is when you chat with your website visitor.– –A conversation only occurs if you talk to a lead in person or over the phone.– –A conversation is an interactive communication between your website visitor and your bot.–
–What does SMART stand for in SMART goal?– –Source, Measurable, Attractive, Relevant and Timely.– –Specific, Measurable, Attainable, Relevant and Timely.– –Sustainable, Measurable, Attainable, Relevant and Timely.– –Source, Medium, Attainable, Relevant and Timely.–
–What are the three key elements of creating a lead nurturing strategy?– –Contact management, segmentation, and the buyer’s journey– –Buyer personas, the buyer’s journey, and lead nurturing software– –Lead nurturing software, contact management, and segmentation– –Segmentation, buyer personas, and the buyer’s journey–
–What are the steps to building an effective conversion path?– –Create awareness, determine your end point, chart your course, and analyze.– –Attract, convert a lead, close a deal, and delight a customer.– –Create awareness, determine your end point, chart your course, build a ship, ahoy matey.– –Create awareness, chart your course, optimize, convert a qualified … Read more
–If A Contact Downloads Your Newsletter Titled, “The Best Ways To Create Subject Lines For Email,” What Would Be The Best Next Step To Continue The Conversation With This Contact?– –Send a follow-up piece of content that builds off that subject.– –Send an email to schedule a demo call with your sales rep.– –Send 2-3 … Read more
–True or false? Social content is only used during the attract and delight stages of the inbound methodology.– –True– –False–
–True or false? Prospects who follow a company’s social channels are more likely to convert into customers.– –True– –False–
–True or false? One in four consumers lose interest in a company if it doesn’t use video on its social media channels.– –True– –False–
–True or false? It’s recommended that you offer the content on a 10x content pillar page as a packaged downloadable resource.– –True– –False–
–True or false? It’s not wise to include social media links in your advertising.– –True– –False–
–How long should you let your conversion optimization experiments run (on average)?– –1 week– –12 weeks– –48 weeks– –4 weeks–
–True or false? A customer’s buying journey is ever-evolving. You should make updates as you learn more about your buyer persona.– –True– –False–