HubSpot Inbound

If A Salesperson Is Speaking With A Specific Person And Discovers That The Person Doesn’t Exactly Match Their Assigned Persona, What Should The Salesperson Do?

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–If A Salesperson Is Speaking With A Specific Person And Discovers That The Person Doesn’t Exactly Match Their Assigned Persona, What Should The Salesperson Do?– –Rely on the information in the persona and ignore apparent differences. Personas often contain information that people don’t know about themselves and should be trusted over anything the individual person … Read more

How Do You Calculate A Conversion Rate?

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–How Do You Calculate A Conversion Rate?– –Divide the number of people who converted on your call-to-action, form, etc., by the total number of people who viewed it.– –Divide the number of people who viewed your conversion opportunity by the number of people on your marketing team.– –Divide your total number of website visitors who … Read more

How does your company’s purpose affect “back office” teams (accounting, legal, etc.)?

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–How does your company’s purpose affect “back office” teams (accounting, legal, etc.)?– –Your back office teams should define and maintain your company’s purpose and find ways to share it with the rest of the company.– –Back office teams should find ways to make sure accounting processes, legal forms, etc. are focused on the needs of … Read more

How can you apply flywheel thinking to your company’s budget?

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–How can you apply flywheel thinking to your company’s budget?– –By making sure funds are evenly distributed to each section of the flywheel. Marketing, sales, and customer support should each have equal proportions of the overall budget.– –If your flywheel is truly successful, you won’t need to allocate resources to marketing at all because customer … Read more

How can thinking of your business as a flywheel improve the handoff between sales and services?

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–How can thinking of your business as a flywheel improve the handoff between sales and services?– –By merging the sales and services teams into a single team– –By giving more visibility into the steps involved to make the handoff go smoothly– –By having salespeople take on post-sale responsibilities– –By providing more granular reporting during the … Read more

Fill In The Blank: When Optimizing Your Content For Clarity, Your Goal Is To ______________.

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–Fill In The Blank: When Optimizing Your Content For Clarity, Your Goal Is To ______________.– –Leverage the strengths of a given channel and remove its weaknesses– –Leverage the weaknesses of a given channel with content– –Leverage the strengths of a given channel and mitigate its weaknesses– –Leverage the strengths and weaknesses of a given channel–

Fill In The Blank: Inbound Marketing Represents A Fundamental Shift In The Way That Organizations Operate Because It Is ______-Centric.

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–Fill In The Blank: Inbound Marketing Represents A Fundamental Shift In The Way That Organizations Operate Because It Is ______-Centric.– –customer– –sales– –company– –marketer–

Fill In The Blank: _________ Of Consumers Have Discontinued Communications With A Company Because Of Irrelevant Promotions Or Messages.

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–Fill In The Blank: _________ Of Consumers Have Discontinued Communications With A Company Because Of Irrelevant Promotions Or Messages.– –74%– –94%– –77%– –85%–

Fill In The Blank: __________ Allows You To Understand What Users Want, Care About, And Interact With On Your Site By Visually Representing Their Clicks, Taps, And Scrolling Behavior.

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–Fill In The Blank: __________ Allows You To Understand What Users Want, Care About, And Interact With On Your Site By Visually Representing Their Clicks, Taps, And Scrolling Behavior.– –Hotjar– –Google analytics– –Quora– –Buzzsumo–

Fill In The Blank: _______________ Is A Friendly, Harmonious Relationship; A Relationship Characterized By Agreement, Mutual Understanding, Or Empathy That Makes Communication Possible Or Easy.

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–Fill In The Blank: _______________ Is A Friendly, Harmonious Relationship; A Relationship Characterized By Agreement, Mutual Understanding, Or Empathy That Makes Communication Possible Or Easy.– –Communication– –Rapport– –Friendship– –Professionalism–

Each example below is a great way to prevent too much distraction in your conversion path EXCEPT:

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–Each example below is a great way to prevent too much distraction in your conversion path EXCEPT:– –Adding more buttons to your page to frame the conversion– –Experimenting with the design or layout of the page– –Removing the navigation bar– –Using simple, compelling copy to frame your content offer–