–What’s the first step organizations and brands need to take when establishing a social media policy?– –Educate employees on the importance of having a social media policy for all team members within the organization.– –Reward the employees who are shining stars and are doing the right things on social media.– –Research best case studies for … Read more
–What’s one reason why brands may fear encouraging user-generated content?– –UGC helps other users connect, which then builds a stronger community.– –UGC can end up costing the company a lot of money.– –UGC comes directly from users, and content creation is out of the brand’s control.– –UGC creates a competitive advantage that’s inherently difficult to … Read more
–What is a vanity metric?– –A metric that shows the sentiment of your brand in social– –A key performance indicator (KPI) that shows you how popular your company is– –A surface-level metric that doesn’t correlate with your business success–
–What does “content curation” mean?– –Gathering content creators to create content for your brand– –Gathering content that’s relevant to a particular topic or area of interest and then sharing it with your audience with proper citations– –Gathering content that others have created and passing it off as your own–
–What did Simon Sinek recommend you do to get people to buy in to your products or ideas?– –Be clear about all the features so that the customer is not confused.– –Outline all the steps you’re planning on taking to make sure that the product/project meets the customer’s needs.– –Explain to the customer why they … Read more
–True or false? You should develop your social media budget before you create your social media plan.– –True– –False–
–Voice refers to:– –The distinct and steady personality or style of your brand.– –A particular identity or image that’s regarded as an asset to a company.– –The moods and attitudes of specific content pieces, which can change depending on the channel, the situation, and the audience.– –The set of human characteristics that are attributed to … Read more