What should you do if your competitor experiences a big, public blunder?

–What should you do if your competitor experiences a big, public blunder?– –Release the hounds! Your sales reps will love this opportunity.– –Be empathetic and helpful towards your competitor’s customers.– –Take the opportunity to share with your customers how this would never happen to you, or to your customers.– –Do nothing. Eye on the prize!–

What’s a reason why working with influencers and encouraging user-generated content is important?

–What’s a reason why working with influencers and encouraging user-generated content is important?– –Changing algorithms on the social platforms– –People trust recommendations from individuals over brands– –General Data Protection Rules (GDPR) on privacy limit brand exposure– –All of the above–

True or false? When you use language in your social responses that is too casual, you lose the respect of your audience.

–True or false? When you use language in your social responses that is too casual, you lose the respect of your audience.– –True– –False–

True or False? To implement an effective social media strategy, you have to be aware of the legal challenges, not ethical ones.

–True or False? To implement an effective social media strategy, you have to be aware of the legal challenges, not ethical ones.– –True– –False–

True or false? The world has changed and so has how we think about inbound, which is why advertising should be considered part of your marketing playbook.

–True or false? The world has changed and so has how we think about inbound, which is why advertising should be considered part of your marketing playbook.– –True– –False–

True or false? The best way to choose the right social media tool is to think about your business goals, then narrow down your choices based on that goal criteria.

–True or false? The best way to choose the right social media tool is to think about your business goals, then narrow down your choices based on that goal criteria.– –True– –False–

True or false? Social content is only used during the attract and delight stages of the inbound methodology.

–True or false? Social content is only used during the attract and delight stages of the inbound methodology.– –True– –False–

True or false? Recruiters aren’t going to be interested in your social media efforts, so there’s no need to track metrics related to hiring in social media.

–True or false? Recruiters aren’t going to be interested in your social media efforts, so there’s no need to track metrics related to hiring in social media.– –True– –False–

True or false? One in four consumers lose interest in a company if it doesn’t use video on its social media channels.

–True or false? One in four consumers lose interest in a company if it doesn’t use video on its social media channels.– –True– –False–

True or False? In social media, a service level agreement (SLA) refers to how much time passes between when a customer reaches out and when the company responds.

–True or False? In social media, a service level agreement (SLA) refers to how much time passes between when a customer reaches out and when the company responds.– –True– –False–

True or false? Influencer marketing and user-generated content will help you bypass some social media platform rules to help you reach your audience.

–True or false? Influencer marketing and user-generated content will help you bypass some social media platform rules to help you reach your audience.– –True– –False–

True or false? If you’re posting the same content across different channels, make sure you post them simultaneously—on the same days and at the same times.

–True or false? If you’re posting the same content across different channels, make sure you post them simultaneously—on the same days and at the same times.– –True– –False–