–What’s an advantage to choosing email as your initial method of contact?– –It’s less common, so they grab a prospect’s attention quickly and more easily– –It can be easily forwarded to key stakeholders who might be a better fit to speak with– –It’s a more intimate connection– –None of the above–
–What makes a keyword ranking at position #15 in Google a weakness?– –High Search Volume– –Low Search Visibility– –Low brand recognition– –None of the above–
–What is the most likely reason a customer initially consumes the content on your website?– –To compare pricing to other agencies– –To define, outline, and understand their problems– –To understand how your agency can help them achieve their goals– –None of the above–
–What is the most likely reason a customer initially consumes the content on your website?– –To compare pricing to other agencies– –To define, outline, and understand their problems– –To understand how your agency can help them achieve their goals– –None of the above–
–What is the most effective channel for converting your lead to an opportunity?– –Your website– –Your sales team– –Your social media accounts– –None of the above–
–What is the most common reason a customer would look at your website?– –To evaluate the services you offer– –To search for a definition or explanation of a challenge they’re dealing with– –To look for familiar customers’ testimonials– –None of the above–
–What do the Awareness metrics represent?– –Customers’ overall awareness of the keywords you’re targeting– –The web’s overall recognition of your brand and/or products, the first step to a conversion– –Your overall awareness of competitors and their traffic and backlinks– –None of the above–
–What do SEOs report as the number one blocker for implementing search work at client organizations?– –Lack of time available from developers– –Low client understanding of search– –Limited budget– –Client hostility/personnel conflict–
–What does Retention Rate LCV take into account?– –How long a client ranks on the 1st page of Google– –The average retention rate for a specific industry with an agency– –How long one client stays with an agency– –None of the above–
–What can happen if you take a Bottom of Funnel approach with a Top of Funnel Lead?– –It can help the lead understand SEO– –It can establish trust with the prospect– –It can come off as salesy– –None of the above–
–True or False: You must have a physical location of some kind to have a Google My Business listing.– –True– –False–
–True or False: You can optimize a page for more than one keyword by using H1 tags.– –True– –False–
–True or False: You cannot optimize your pages for Near-Me search queries.– –True– –False–
–True or false: When creating a disavow file, it’s a good idea to include notes that reflect your attempts to get links removed manually.– –True– –False–
–True or False: The Search Visibility on the 2nd page of Google is above 15%.– –True– –False–
–True or False: The search engine will crawl and index every page it finds.– –True– –False–
–True or False: The robots meta tag a replacement for the robots.txt file.– –True– –False–
–True or False: The prospect is always thinking about the agency’s mission, the agency’s creative solutions, and the agency’s case studies.– –True– –False–
–True or False: The number of searches on mobile has surpassed desktop.– –True– –False–
–True or False: The Difficulty Score in Keyword Explorer is a 1-100 scale.– –True– –False–