How can you improve LCV?
–How can you improve LCV?– –Upsell based on past client requests– –Limit the number of months you work with a client– –Lower your rate to compete with other agencies– –None of the above–
Moz
How can you get customer referrals?
–How can you get customer referrals?– –Beg current customers for them– –Keep your full menu of services quiet– –Make the referral process well-known and seamless– –None of the above–
How can you create client curiosity on a phone call?
–How can you create client curiosity on a phone call?– –Tell them everything about your agency– –Talk about case studies listed on your website– –Ask more questions about their business than talk about yours– –None of the above–
From the client’s perspective, which of these is a significant advantage hiring an agency for a single SEO project?
–From the client’s perspective, which of these is a significant advantage hiring an agency for a single SEO project?– –Clients often want to hire several agencies to execute various tasks simultaneously– –Almost all SEO strategies have a clear beginning and end– –There’s no need to set a specific timeline– –It’s easier to accurately predict costs … Read more
Explaining your tactics to the client will significantly increase the risk of cancellation because once they have that knowledge, they’re better off doing the work themselves.
–Explaining your tactics to the client will significantly increase the risk of cancellation because once they have that knowledge, they’re better off doing the work themselves.– –True– –False–
Effective case studies _________.
–Effective case studies _________.– –are generic– –are an afterthought– –are vague– –None of the above–
At what point in the onboarding process should the new client questionnaire be shared with the client?
–At what point in the onboarding process should the new client questionnaire be shared with the client?– –During the second kickoff meeting– –After the 30-day check-in meeting– –Just after the project contract is signed– –During the first kickoff meeting–
At what point in the onboarding process should the communication plan be shared with the client?
–At what point in the onboarding process should the communication plan be shared with the client?– –During the first kickoff meeting– –Just after the project contract is signed– –After the 30-day check-in meeting– –During the second kickoff meeting–
At what point in the onboarding process should Google Analytics, Search Console, and Moz Pro Campaigns be set up or verified?
–At what point in the onboarding process should Google Analytics, Search Console, and Moz Pro Campaigns be set up or verified?– –The timing of these tasks is unimportant– –As early as possible– –After the first kickoff meeting– –After the second kickoff meeting–
Are placing links in comment sections of blogs an effective link building practice for building Domain Authority?
–Are placing links in comment sections of blogs an effective link building practice for building Domain Authority?– –Yes– –No–
Are placing links in comment sections of blogs an effective link building practice for building Domain Authority?
–Are placing links in comment sections of blogs an effective link building practice for building Domain Authority?– –Yes– –No–
Approximately what percentage of clicks does the 1st ranked position for a non-branded search term receive?
–Approximately what percentage of clicks does the 1st ranked position for a non-branded search term receive?– –25% – 35%– –40% – 60%– –65% – 85%– –95% – 100%–
An excellent source for topics to create a keyword opportunities list from is
–An excellent source for topics to create a keyword opportunities list from is– –The Matrix– –The keywords a competitor is ranking well for– –The keywords a prospect is ranking well for– –None of the above–
An easy way to determine business eligibility for Local SEO is to check the
–An easy way to determine business eligibility for Local SEO is to check the– –Contact Us page– –Beginners Guide to SEO– –Guidelines for representing your business on Google– –HTML Sitemap–
A link from a highly ranked, reputable website is __ than a link from a less authoritative or trustworthy website.
–A link from a highly ranked, reputable website is __ than a link from a less authoritative or trustworthy website.– –more valuable– –less valuable– –neither more nor less valuable–
A _________ is a connection between two webpages or sites, activated by clicking.
–A _ is a connection between two webpages or sites, activated by clicking.– –Hyperlink.–
After collecting hundreds of relevant keywords in a CSV, what is your next step?
–After collecting hundreds of relevant keywords in a CSV, what is your next step?– –Upload CSV to a keyword tool that provides metrics– –Sort by keyword relevance– –Look for keywords that you think might be high volume– –None of the above–
According to existing research, the average agency retainer is $30-60,000 per year. What is the true average cost of hiring a new in-house marketing employee?
–According to existing research, the average agency retainer is $30-60,000 per year. What is the true average cost of hiring a new in-house marketing employee?– –$35-54,000– –$65-94,000– –$40-64,000– –$100-124,000–
A backlink from which page provides the most equity?
–A backlink from which page provides the most equity?– –www.civicsolar.com – DA: 49, PA: 49– –www.renewableenergyworld.com/rea/tech/home – DA: 77, PA: 51– –www.igreenspot.com – DA: 51, PA: 49– –www.solarquotes.com.au/blog/solar-panels-flat-roof – DA: 52, PA: 30–