–What is one benefit of using the sitelink extension?– –Dynamic landing pages can be used.– –Users will be directed to a more relevant landing page right away.– –Sitelinks are a good way to test landing pages.– –Bids can be adjusted based on the sitelink.–
–What is a benefit of portfolio bid strategies?– –They split conversion credit across all interactions to provide better insights.– –They manage geo-targeting across the portfolio of campaigns to reach the target.– –They find the best-performing geographic areas and adjust bids to reach the target.– –They manage bids on keywords across the portfolio to reach the … Read more
–Lucy wants to get an idea of how her bid strategy would perform with a 10 percent increase of weekly spend, without risking her budget. What feature in DoubleClick Search could help Lucy out?– –Attribution modeling– –Portfolio bidding– –Forecasting– –Bid strategy health–
–Knowing that DinoWorld park tickets tend to have a long conversion funnel, Johanna wants to give equal credit to every click that kept the user’s interest prior to purchasing tickets. Which model would she use to see credit assigned in this way?– –Linear– –Time Decay– –Last click– –Position based–
–Debbie Is Excited To Plan Budgets Directly In DoubleClick Search. What Is A Best Practice To Help Her Get Started?– –Organize campaigns with the same advertising focus into budget groups– –Organize campaigns into budget groups broken out by each week– –Organize campaigns into budget groups based on geographic region– –Group all campaigns into a single … Read more
–Bob Wants To See The Trade-Off Between Cost And Conversion Volume By Experimenting With Different Adjustments To His Cost Per Action (CPA), Without Risking Budget To Do So. What Feature In DoubleClick Search Could Help Bob Experiment?– –Attribution modeling– –Bid strategy health– –Forecasting– –Portfolio bidding–
–Bert Wants To Make Sure His Bid Strategies Aren’t Optimizing For $3 Sticker Purchases Instead Of The $500 Skis. How Can He Set This Up In DoubleClick Search?– –Create a bid strategy with custom Floodlight variable data as a weighted goal– –Create a display remarketing strategy using both sticker and ski customers– –Increase daily budget … Read more
–Bean Coffee Is Keeping Their Coffee Shops Open Late Near College Campuses. They Want Students Searching For A Late-Night Study Spot To See That A Bean Coffee Location Near Them Is Still Open. Which Extensions Should They Use?– –Callout and sitelink– –Location– –Callout and location– –Sitelink and location–