–What’s the difference between a Responsive Search Ad (RSA) and a Dynamic Search Ad (DSA)?– –RSAs require human input for all fields, while DSAs only let you edit descriptions.– –There is no difference.– –RSAs change formats depending on the device, whereas DSAs don’t.–
–What’s a reason to opt out of automation?– –You are under pressure to get lots of volume– –You are struggling to get conversion tracking to work correctly– –You don’t have time to work on creative–
–What is the difference between Max Conversions and Target CPA?– –There is no difference.– –Target CPA guarantees a price per conversion, whereas Max Conversions does not.– –Max Conversions brings volume, whereas Target CPA focuses on keeping costs per conversion on target.–
–What are the requirements for Smart Display conversions?– –At least 50 display conversions or 100 search conversions in a 30-day period– –No conversion requirement– –15 conversions in a 30-day period–
–True or False: The only ad network with automation is Google Ads.– –True– –False–
–If conversion data is not quite right, what bidding strategy should you use? Choose two options.– –Manual Bidding– –Smart bidding (Target CPA, Target ROAS, Max Conversions)– –Automated Bidding (Target Impression Share, Max Clicks, Enhanced CPC)–
–How do learning periods impact campaigns?– –They don’t – they are purely for account managers to test what works.– –They are 5-day periods where there shouldn’t be any changes to the campaign budgets/bidding strategies while the algorithm adjusts to your campaign.–