SEMrush PPC Fundamentals

If A Keyword Has A 2% Conversion Rate, And The Value Of A Conversion Is $100, What Is The Value Per Click Of That Keyword?

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–If A Keyword Has A 2% Conversion Rate, And The Value Of A Conversion Is $100, What Is The Value Per Click Of That Keyword?– –$0.02– –$2– –$0.2– –$0.002–

How Do You Get More Meaningful Statistics Without Spending More Money? Choose 3 Correct Answers.

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–How Do You Get More Meaningful Statistics Without Spending More Money? Choose 3 Correct Answers.– –Add keywords– –Limit your advertising to fewer products– –Target fewer keywords– –Focus on fewer users–

Fill In The Blank. The Best Practice For A/B Testing Two Different Calls To Action For A __________ad Is To Test Banners That Are __________in Every Way, With The Exception Of The Call To Action.

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–Fill In The Blank. The Best Practice For A/B Testing Two Different Calls To Action For A __________ad Is To Test Banners That Are __________in Every Way, With The Exception Of The Call To Action.– –text, different– –text, identical– –banner, different– –banner, identical–

Fill In The Blank: It Is Important To Take Into Consideration The Decision Making Funnel When Conducting Keyword Research So That You Focus On More Actionable Words That Will Help You Deliver A __________CTR With Google And ________ Better.

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–Fill In The Blank: It Is Important To Take Into Consideration The Decision Making Funnel When Conducting Keyword Research So That You Focus On More Actionable Words That Will Help You Deliver A __________CTR With Google And ________ Better.– –Higher, convert– –Lower, sell– –Maximum, show up–

Fill In The Blank. Display Advertising Allows You To Reach Users At The ___________ Stage Of The Decision Making Funnel.

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–Fill In The Blank. Display Advertising Allows You To Reach Users At The ___________ Stage Of The Decision Making Funnel.– –Interest– –Desire– –Action– –Awareness–

Fill In The Blank. Branded SEO Is _______ Because SEO Is About Being _______ And Nobody Is More _______ For Your Brand Than You Are.

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–Fill In The Blank. Branded SEO Is _______ Because SEO Is About Being _______ And Nobody Is More _______ For Your Brand Than You Are.– –easy, visible, visible– –complicated, relevant, irrelevant– –easy, relevant, relevant– –expensive, top-ranked, relevant–

Conversion Optimizer Works By:

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–Conversion Optimizer Works By:– –Automatically adjusting bids keywords as well as other dimensions in a campaign– –Automatically finding targeting that will be more likely to convert into users– –Running your campaign during hours where users will be more likely to convert– –A/B testing your landing page for higher conversion rates–

Fill in the blank. Branded SEO is _______ because SEO is about being _______ and nobody is more _______ for your brand than you are.

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–Fill in the blank. Branded SEO is _______ because SEO is about being _______ and nobody is more _______ for your brand than you are.– –easy, visible, visible– –easy, relevant, relevant– –complicated, relevant, irrelevant– –expensive, top-ranked, relevant–