–What’s one way to use Google’s data across all platforms, to increase your retail company’s performance and profitability?– –Identify profitable geographical regions for new stores.– –Personalize the customer experience wherever they may be searching.– –Create insightful and popular video promotions.– –Build e-mail lists for marketing to new customers.–
–What’s one way to increase your business profitability?– –Offer a voucher for an in-store product with every online sale completed.– –Offer free shipping on heavy and bulky items sold online.– –Make use of data to improve your predictive decision-making.– –Remove top-selling online products from the physical store.–
–What’s one way to create a seamless experience for your retail customers?– –Send e-mails to all previous visitors, offering free gifts.– –Provide a discount for returning visitors.– –Create a landing page that displays the most popular products bought each day.– –Make sure that items added to a cart are saved for later visits.–
–What’s one way the increase in mobile apps, screens, and other surfaces has changed how consumers shop?– —Consumers are buying from whichever platform or brand gives the best experience.– –Consumers are more likely to remain loyal to a previous or popular brand.– –Consumers are buying less frequently from brands with high ratings.– –Consumers are buying … Read more
–What can Local Catalog Ads do?– –Reach mobile shoppers– –Drive store visits– –Promote store deals– –All of the above–
–True or false? Shopping ads use product data to determine how and where to show ads.– –True– –False–
–Three core principles, focused on helping businesses reach their online potential, are the foundation for Google Ads. The first of these is relevance. Google Ads connects businesses with the right people at the right time. Upon which other principles was Google Ads built?– –Control and results– –Credits and context– –Options and tracking– –Profit and privacy–
–Smart Shopping campaigns simplify campaign management by automating which of the following?– –Ad creation– –Targeting– –Bidding– –All of the above–
–Showcase Shopping ads allow a retailer to engage people early in the purchase journey, when they’re discovering what to buy and where to buy it. Where do Showcase Shopping ads generally appear?– –Any shopping queries– –Broader queries– –Local intent queries– –Long-tail or specific queries–
–Maria has been told that she should use the Performance Planner on a monthly basis. Why should she do so?– –To react to ever-changing external factors– –To check for status issues– –To review new keyword opportunities– –To analyze demographic performance–
–How do Google Shopping ads drive engagement with potential customers to make their shopping experiences as seamless as possible?– –Customers can view and interact with attractive and engaging ads that are tailored specifically for audience segments based on demographics.– –Customers can view and interact with attractive and engaging ads that are displayed based on a … Read more
–How does Google Ads help a business organize inventory, letting the business match its advertising goals?– –The business can browse their product inventory directly in Google Ads and create product groups for the items they want to bid on.– –The business can run inventory performance reports weekly to track how many products have sold to … Read more
How can Smart Shopping campaigns make promoting your business less time-consuming and easier to manage? –By automating bid optimization and audience targeting.– –By e-mailing daily summary reports to business owners.– –By automatically uploading product details from manufacturers’ websites.– –By having Smart Shopping campaigns use simple setup templates.–
–How can advertisers use Shopping ads to grow sales?– –By taking advantage of Google customer reviews and offering merchant promotions– –By selecting a specific location on the search results page for their ads to appear– –By choosing color schemes that match their website’s appearance and style– –By targeting shoppers by college degrees, employment positions, and … Read more
–For which business are Local Inventory ads ideal?– –QuikFixx, a start-up selling downloadable software to remove computer viruses– –Noah’s Designs, a made-to-order custom furniture shop with an online storefront– –Flowers by Beth, a floral shop that just opened a brick-and-mortar location– –TheArtSpace, a gallery that hosts potential customers by appointment–