TrueView in Bid Manager Assessment

What is positively correlated with an increase in brand awareness and consideration?

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–What is positively correlated with an increase in brand awareness and consideration?– –The ad’s music volume– –How closely the campaign adheres to the 30-second duration standard– –How long an ad is viewable– –The seriousness of the ad’s message–

What benefit will you gain by linking your brand’s channel to your DoubleClick Bid Manager advertiser?

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–What benefit will you gain by linking your brand’s channel to your DoubleClick Bid Manager advertiser?– –A single source for serving ads through YouTube– –Ability to track conversions automatically with a linked channel– –Tools to search for your video creatives by URL or text– –Access to earned metrics and audience targeting with YouTube–

What are two audiences that can be added to audience lists for remarketing in DoubleClick Bid Manager?

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–What are two audiences that can be added to audience lists for remarketing in DoubleClick Bid Manager?– –Viewers who engage with the ad; viewers who organically view or engage with the brand’s channel– –Viewers who match your advertiser’s demographic; viewers who use the YouTube mobile app– –Viewers who are existing customers; viewers who have subscribed … Read more

TrueView is a cost-per-view (CPV) ad format. What does this mean?

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–TrueView is a cost-per-view (CPV) ad format. What does this mean?– –Advertisers pay for each impression, regardless of whether or not the user views or interacts with the ad– –Advertisers do not pay unless the user engages with the ad, views the entire ad, or views 30 seconds of the ad– –Advertisers do not pay … Read more