To ensure the highest possible view-through rate (VTR), what is the most important part of your in-stream video creative?

–To ensure the highest possible view-through rate (VTR), what is the most important part of your in-stream video creative?– –The first five seconds– –The last ten seconds– –The middle of the creative– –The first two minutes–

In order to qualify for the greatest amount of available inventory, what do your pixels need to comply with?

–In order to qualify for the greatest amount of available inventory, what do your pixels need to comply with?– –SSL and DoubleClick’s ad guidelines– –Android approval standards– –Hypertext transfer protocol (http)– –DoubleClick AdExchange’s guidelines–