–What options can channels have to restrict the types of ads that are shown on their channel?– –Channels can pick which advertiser can show ads on their channel.– –Channels are not able to block the different types of ads that may show up on their channel.– –Channels can only block all ads or show all … Read more
–What might be used as a channel icon?– –Your mission statement– –An animated GIF– –A photo of famous celebrities– –Your company logo–
–What metric found in the End Screens report can help you improve the viewer experience?– –Like and dislikes for each end screen– –Number of times an end screen element is shown and clicked– –Audience retention of end screen elements– –Demographic profile of viewers who click on end screens–
–What low-investment strategies could a channel do that may help increase viewership in a particular country?– –Do nothing, viewership contribution from other countries has minimal impact on revenue.– –Produce a new video on the same topic with top creators in that market.– –Leverage your community to crowd source captions and metadata translations.– –Identify local talent … Read more
–What is the suggested time to respond to viewer comments?– –Never– –In the first hours– –1 week later– –When the video hits 1 million views–
–What is the difference between reserve and auction ads?– –Reserve ads are served via AdSense.– –Ad networks can participate in auctions.– –Auction ads can be bought on a fixed rate.– –Reserve ads guarantee impressions and have higher costs than auction ads.–
–What is the correct order of steps to set up your channel for monetization and to get paid for earned ad revenue?– –1.Connect channel with AdSense 2. Turn ad formats on the videos 3. Enable the channel for monetization.– –1.Turn ad formats on the videos 2. Connect channel with AdSense 3. Enable the channel for … Read more
–What is the benefit of using a branding watermark?– –Prevents anyone from using the content without permission– –Allows viewers to subscribe to the channel without leaving the video they are watching– –Enables an audio chime to be embedded in every video to identify the brand– –Informs viewers of the channel’s social media links–
–What is a reserve ad?– –An ad that will be requested if no auction ads are available– –An ad with the guaranteed highest CPMs– –An ad that will be requested before auction ads– –An ad provided by an established YouTube partner–
–What is an example of YouTube Analytics data that can help you with your business goal?– –Average view duration for subscribers– –YouTube content ratings– –Asset performance– –Top Charts on Google Trends–
–What is a good reason for analyzing a channel’s content strategy?– –To deter viewers from skipping ads– –To determine which video is most likely to become a standout hit– –To inform programming and format choices– –To flag content that is offensive or inappropriate–
–What is a best practice many channels use for their sections?– –Assemble sections to appeal primarily to long-time subscribers.– –Populate the top section with popular videos.– –Create no more than 3 sections.– –Reorder sections every week to keep content fresh.–
–What channel visuals can you check for brand consistency?– –Banner and icon– –Playlists– –Subscribe button– –Up next layout–
–What can you learn by analyzing videos that keep subscribers coming back?– –What are the traffic sources most used by non-subscribers?– –Will subscribers buy my product or service?– –What are the characteristics of the videos enjoyed by subscribers?– –How does the channel branding influence the perception of non-subscribers?–
–What action could you take to optimize content if you see repeated dips in your audience retention curve?– –Ensure the title, thumbnail, and description reflect the video content.– –Create more videos similar to this one, since this is regarded as the ideal audience retention.– –Review the content around the dips and consider eliminating or shortening … Read more
–What action could you take to optimize content if you see a sudden drop in audience retention at the beginning of the video?– –Eliminate or shorten elements that consistently result in dips and declines.– –Examine bumps and consider including similar elements in future videos.– –Ensure the title, thumbnail, and description reflect the video content.– –Create … Read more