What can Brand Lift measure?
–What can Brand Lift measure?– –Brand awareness, ad recall and consideration– –Whichever metrics matter to your client– –Impressions, clicks and reach– –View-through rate, watch time and drop-off percentage–
YouTube Creative Essentials Assessment
How Have Bumper Ads Performed In Google-Run Studies?
–How Have Bumper Ads Performed In Google-Run Studies?– –They are effective in increasing ad recall only when consumers see multiple bumpers– –They are less effective than longer form ads on YouTube– –They are effective on their own at driving ad recall and brand lift– –They reach the same people as TrueView campaigns–
How Can You Validate A Specific Assumption About Your Audience?
–How Can You Validate A Specific Assumption About Your Audience?– –Run a Google Survey– –Explore Think with Google articles– –Dive into Google Trends– –Review YouTube Analytics watchtime report–
How Can You Create Video Ads To Maximize Effectiveness On YouTube?
–How Can You Create Video Ads To Maximize Effectiveness On YouTube?– –Cut your TV spot into :30 and :15 video ads– –Repurpose your TV spots on YouTube – it’s all video– –Rebuild your TV spots into :30, :15 and :06 video ads– –Build from the ground up rather than modifying your TV spot–
How can you produce video ads to perform well on YouTube?
–How can you produce video ads to perform well on YouTube?– –Frame widely and pace quickly– –Frame tightly and pace quickly– –Frame tightly and pace moderately– –Frame widely and pace moderately–