“Engagement” with a Lightbox ad on a mobile phone or tablet is achieved when someone:

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–“Engagement” with a Lightbox ad on a mobile phone or tablet is achieved when someone:–

–hovers their finger over the ad for at least 2 seconds–

–watches the ad for at least 2 seconds–

—expands or interacts with the ad—

–watches the ad twice in a rob–

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