Gail is a marketing manager, and her creative team has sent her a series of announcements. She wants to improve the content of the ads by performing A / B tests. What kind of ads will Gail compare to?

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–Gail is a marketing manager, and her creative team has sent her a series of announcements. She wants to improve the content of the ads by performing A / B tests. What kind of ads will Gail compare to?–

–Ads used in Brand Lift, on the same channel, and intended for the same audience.–

–Ads with unexposed groups and the same budget, and aimed at the same audience.–

–Ads with exposed groups, with the same message and aimed at the same audience.–

—Ads used identically, on the same channels, and intended for the same audience.—

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