–How can Helen provide free shipping for a small group of promotional products?–
–Add “Free shipping” to the Shopping campaign promotional text–
–Set the default shipping for all products to a flat rate of $0.00–
–Remove all shipping options from the Google Merchant Center account–
—Update the ‘shipping’ attribute to a fixed delivery price of $0.00 for only the promotional products—
- You might analyze exact match impression share data to get an idea of:
- You can add a “+”modifier in front of the words in a broad match keyword to:
- By monitoring ad campaign performance, an advertiser may obtain the information needed to:
- What feature is required to collect the number of comments users posted to a web page?
- What cannot be collected by the default Analytics tracking code?
- Which functionality applies to HTML5 ads?
- If John is setting up a new video campaign, which manual bidding strategy should he use?
- Which statement about ad extensions isn’t true?
- Viewable cost-per-thousand impressions (vCPM):
- Olyana is about to implement a Google Ads campaign for her online business. She’s inserted a phone snippet on her website to replace her business number with a Google forwarding number. What will this allow Olyana to do now?
- Which targeting option can help you reach people who’ve previously visited your website?
- To increase the speed at which Google Analytics compiles reports, what action could be taken?
- What report shows a visual representation of user interactions on a website?
- Within how many days can a deleted view be restored?
- When does the tracking code send an event hit to Google Analytics?
- What feature must be enabled to use Multi-Channel Funnels?
- Ads are likely to be most contextually relevant to the sites on which they appear when using:
- View-through conversions are available to:
- What targeting options are available on the Display Network?
- Frequency capping gives advertisers the ability to specify a limit to the number of:
- Which is a benefit of using display advertising with Google to build brand awareness?
- What is a key benefit of having an online presence for a business?
- To maintain active product data, you must update your data every:
- How can you launch Google Preferred and/or Mastheads ads?
- To more fully capture mobile’s contribution to a sale, advertisers need to consider what?
- Video remarketing is a way to optimize:
- The best way to reserve an ad is to:
- Ben is creating product images. A common best practice is to:
- What is the purpose of the ‘See, Think, Do, Care’ framework?
- There are many ways you can improve the performance of a website from an SEO perspective. When it comes to link building which of the following statements is accurate?
- What is a simple way to target ads to mobile users when they’re near your physical store locations?
- When discussing display advertising, what is an ad network?
- What is the term we use to describe how search engines categorise each piece of content?
- The most effective way to control the number of times someone sees an ad is by:
- One of your clients wants to know why a campaign went over the specified daily budget several days in a row. What would you explain to your client about how the Google Ads system works?
- What does digital media offer that TV advertising does not?
- Where does the domain name of a website primarily sit?
- In which TrueView format(s) can an advertiser use a companion banner?
- All of the following are examples of a SMART goal EXCEPT:
- Google Analytics can help you learn more about the behavior of your client’s customers because it shows you how:
- What is a valid event for a Service Worker to emit when it’s registered?
- What is a “secondary dimension” in Google Analytics?
- One of the best uses of Twitter is networking in private groups.
- Which of these is an important factor in the paid search auction system?
- Which of the following is a pitfall when using social media for business?
- Constructing the Document Object Model (DOM) requires style information.
- Search engines see the content on a website as written code, how can you help search engines identify the images on your website?
- Which of the following is an example of a local search?
- Mobile Apps Are A Great Tool To Engage With Customers On The Go. What Is One Of The Major Benefits Of A Mobile App Over A Website?
- Which of the following is not a benefit of using Hootsuite Analytics?