How can you take advantage of video for your product/services without actually making a video?

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–How can you take advantage of video for your product/services without actually making a video?–

–This isn’t possible–

–Advertise on other people’s videos–

–Share other people’s videos–

–Use images with a call to action instead–

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  1. Bobbi owns a protein shake company, which has been trading for 3 years. Her products are stocked in a number of gyms, but the company has not seen much growth in recent months. Bobbi would now like to break into the online market to boost product sales. Which of the following actions should Bobbi take to identify opportunities for online business growth?
  2. Charles is thinking about taking his business online. He has many questions, but first he wants to understand what benefits data can have in online marketing. He needs some advice. What are the benefits of data in online marketing?
  3. Analytics can give you immediate valuable information about which type of customers?
  4. Colin has been running a film review website for his podcasts for the past two years. He’d like to start advertising his site to increase the number of subscribers. To do that he wants to contact some media owners. Who do you think Colin should contact?
  5. Colin is getting a lot of traffic to his podcast website, but not many subscribers. He has budget to design three display ads to encourage people back to his website to subscribe. Colin came up with a list of target groups that he’d like reach with his ads. Help him to cross off the two least useful target groups from his list.
  6. Eric has been selling fruit and veg online for a while. He’s chosen the keywords that he feels will drive the right people to his website; now he needs to track the progress of these keywords with analytics tools. What information will analytics give him?
  7. Eric is optimising his fruit and veg website for SEO and would like to improve his ‘long tail’ keywords. Which of these sets of words contains an example of long tail keywords?
  8. Esmeralda owns a bike shop and wants to make her website interesting for local customers. She’s currently planning blog content that will help her show up on searches for local shops. She’s had an idea for a post about famous cyclists and one about popular bike trails in the area. Which one do you think Esmeralda should start with?
  9. Fill in the blank: In the world of display advertising, remarketing is a way to _________.
  10. “Because online attention spans are shorter, a great hook or opening sentence is important to draw people in.” What is this a best practice example of?
  11. Before Running Search Ads, You Should Make Sure Your Site Is Mobile-Friendly. Which Scenario Best Describes A Mobile-Friendly Experience For A Customer?
  12. Before starting to promote products to other countries online, what could you use to gauge demand for your product in that specific market?
  13. Fill in the blank: When considering expanding a business internationally, the best place to start is to__________?
  14. Holly owns a dance studio. To improve sales of dance classes, she is reviewing how her marketing team could update the company’s online presence. As part of the rebrand, the team listened to customer feedback and mapped customer journeys. They identified two things online customers generally struggled with: navigating the website and finding the business’s contact information. Which of the brand’s touchpoints should Holly modify to help address her customer’s feedback?
  15. How can you improve a business’s visibility to people located near you geographically?
  16. Digital Marketing Isn’t Just About Selling Your Products Internationally. It Can Be Used To Great Effect For Local Businesses. What Do We Mean By ‘Local Businesses’?
  17. Fill In The Blank: Actionable Insights Can Be Described As Explaining The ______ Of An Online Marketing Campaign.
  18. Fill In The Blank: A __________ Is A Shortcut To Other Pages On Your Site Or Elsewhere On The Web.
  19. Fill in the blank: businesses should focus on social media platforms with _______.
  20. Fill In The Blank: If An Ad Is Not Performing Well, One Effective Tactic Is To _____________.
  21. Fill in the blank: if you use __________ keywords when building your search ads, minor variations, like plurals, can still trigger the ad.
  22. Fill In The Blank: It’s Possible To Determine How Well A/An ___________ Will Perform Without Bidding On It.
  23. Fill In The Blank: Short Strings Of Specific Keywords With Low Search Volume Are Called ___________.
  24. Fill in the blank: when describing the purpose of content, what is missing? ‘to entertain, to inspire, to _______ and to convince’.
  25. Fill in the blank: When search engines use factors like geolocation, IP address and location based search terms to produce geographically tailored results, this is called _____________.
  26. In what way can display advertising be effective?
  27. Josh, an interior designer, has decided to create blog posts and share them on social media to promote his new business. He’s made a list of all of the things he should remember when writing – however, not all points on his list are correct. Can you help him identify the points that are correct on this list?
  28. Jo wants to create a fully functional online store. Can you check which of the following features are available in most fully functional online stores?
  29. Justin is studying his food blog’s analytics. He notices that most people give up on his videos after 60 seconds. He’s brainstormed a list of fixes. Cross out the ones that you think are wrong.
  30. Justin is uploading some new videos. What can he do to increase the chance of them being promoted and shared?
  31. Justin’s created the perfect vegetarian lasagne, and he wants to share his recipe with the world. Can you help him plan where to put a promo video so it will most effectively reach his target audience?
  32. Lily is keen to use analytics to evaluate the results of her social media campaigns. Analytics can help with this question. Can you help her by crossing off the things that analytics won’t be able to help her with?
  33. Lily runs a vintage clothing company. She’s set up an Instagram and a Facebook page, and has gained some followers by putting a sign up in her shop. What can Lily do to keep these followers and encourage others?
  34. Linda runs a guesthouse. She wants to use analytics to measure traffic coming to her website from organic search results. What can she learn from analytics reports?
  35. Linda runs a successful guesthouse in the centre of Guildford. She promotes the guesthouse online and has a website where customers can book and pay for rooms in advance. Linda wants to use segmentation to break down her analytics data. What information about the visitors can she gather by using this?
  36. Matt needs to make sure his website is suitable for his Portuguese customers. He’s made a list of translation and localisation tasks. Which items on his list relate to localisation?
  37. Matt’s chosen his market, now it’s time to find new customers. He has a few ideas, but not all of them will reach his Portuguese audience. Can you help him choose his best advertising ideas?
  38. Matt’s found out that Portugal has fast internet speeds, which is great for accessing his website. What things will Matt definitely need to do now he has customers in a new market?
  39. Mo has a plumbing business. He’s noticed that other service companies publish short videos to show off their expertise, products, and how they do things. This engages their customers and drives interest in their services. To help customers with common plumbing problems, he wants to create a Do-It-Yourself video on his website. How long should he make his video?
  40. Mo is keen to advertise his plumbing business. He needs to find the display advert design that will display optimally on a large smartphone device, as that’s what most of his customers use. Which of the designs would work best on smartphones?
  41. Mo’s a plumber with a responsive website. He wants to make sure he’s using the right keywords for his mobile SEO. Which online tool could help him identify which keywords would be most effective?
  42. Office sets are steady sellers for Jo. How can she suggest office furniture items to customers who might not have considered them yet?
  43. Organic search results appear when someone makes a search using a search engine. They aren’t paid for by businesses and they aren’t adverts. Which of the images shows the organic search results from this particular search?
  44. Patrick owns a few bike rental outlets across London. A few months back, he decided to invest in an online booking system and some other software to help his business run more smoothly. Recently though, he suspects there might have been a potential online security breach. What steps should he take to make his online business safer?
  45. Phil has limited technical knowledge but he wants to create an app to simplify the booking process for his customers. It’s important to select the right approach when making an app. Which of the following routes would you not recommend to Phil?
  46. Portugal seems like a good market for Matt to move into. He’s looked into the legal requirements of trading records in Portugal and is pleased to find there aren’t any. But what other financial or regulatory requirements should he check?
  47. Ryan has written some KPIs to help his fitness centres achieve the business goal of “improving overall client satisfaction”. Review these four KPIs. Which do you think fit the criteria of being specific, measurable, attainable, relevant and time-bound?
  48. Seth’s coffee shop is unique – it has an outside roof terrace and a library area so customers can read while they sip. He also sells rare coffee beans imported from Peru. What are a few techniques he could use to make his website more relevant to its desired users?
  49. Seth would like to make sure as many interested customers as possible are seeing his business’s website displayed in their search results. What are a few things he could pay attention to in order to achieve this?
  50. Steph runs an online pet supplies shop, and she has some ideas about how email marketing can help her business. Two of her ideas are correct and two are not. Can you weed out the wrong ones?

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