How do upgraded URLs help advertisers with 3rd party conversion tracking?

–How do upgraded URLs help advertisers with 3rd party conversion tracking?–

–Allow advertisers to direct users to the app store to download their app–

Manage a single tracking URL at the campaign, ad group, or ad level that is separate from the landing page URL

–Show app install ads only to people who haven’t downloaded the app yet–

–Show deep link URLs only to people who already have the app–

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