How Does The Setup For A Programmatic Guaranteed Deal Differ From A Preferred Deal?

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–How Does The Setup For A Programmatic Guaranteed Deal Differ From A Preferred Deal?–

–The publisher needs to agree on number of impressions and fixed price for a Programmatic Guaranteed deal–

–The publisher sets up line items in Display & Video 360 for any Programmatic Guaranteed deals–

–Programmatic Guaranteed deals are available in the insertion order’s Inventory source targeting–

–The publisher needs to agree on the targeting and categories for an open auction deal–

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