How Many Customers Do You Need To Interview To Identify The Job Your Product Does?

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–How Many Customers Do You Need To Interview To Identify The Job Your Product Does?–

–1–

–5 to 10–

–2 or 3–

–A minimum of 10–

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  1. An inbound sales strategy focuses on identifying people who _________.
  2. Fill in the blank: ______________ are people who respond to the NPS with a score between 0 and 6.
  3. Each example below is a great way to prevent too much distraction in your conversion path EXCEPT:
  4. Fill In The Blank: _______________ Is A Friendly, Harmonious Relationship; A Relationship Characterized By Agreement, Mutual Understanding, Or Empathy That Makes Communication Possible Or Easy.
  5. Fill In The Blank: __________ Allows You To Understand What Users Want, Care About, And Interact With On Your Site By Visually Representing Their Clicks, Taps, And Scrolling Behavior.
  6. Fill In The Blank: _________ Of Consumers Have Discontinued Communications With A Company Because Of Irrelevant Promotions Or Messages.
  7. Fill In The Blank: Inbound Is About _____ With The World.
  8. Fill In The Blank: Inbound Marketing Represents A Fundamental Shift In The Way That Organizations Operate Because It Is ______-Centric.
  9. Fill In The Blank: When Optimizing Your Content For Clarity, Your Goal Is To ______________.
  10. How can thinking of your business as a flywheel improve the handoff between sales and services?
  11. How can you apply flywheel thinking to your company’s budget?
  12. How does your company’s purpose affect “back office” teams (accounting, legal, etc.)?
  13. How Do You Calculate A Conversion Rate?
  14. True or false? Attracting is the role of marketing. Engaging is the role of sales. Delighting is the role of services.

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