–How would you determine the clickthrough rate (CTR) for a client’s search ads?–
–Evaluate the number of clicks the ad accrues per day–
—Divide the number of clicks the ad gets by the number of impressions it gets—
–Divide the number of impressions the ad gets by its average position–
–Divide the number of impressions the ad gets by the number of clicks it gets–
- What two types of remarketing can be used with Google display ads?
- Susan’s created a gaming app, which she’s promoting on Google Ads. She wants to track first opens of the gaming app. What must she do first, before she can begin tracking opens of her app?
- What statistics tell you how many people find your ad interesting enough to click on it and visit your website?
- Your Client Wants To Show Ads To People Who’ve Visited Her Website Before. Which Google Ads Feature Would You Recommend She Use?
- Rodney’s trying to set up offline tracking using his Google Ads account. He downloaded the conversion template he wants to use. He adds the appropriate offline data and modifies it. When he tries to upload the template, the import process fails. What will cause the import process to fail?
- Which proposition doesn’t match the main reasons people choose YouTube?
- What part of a Search Network ad is not automatically generated by Dynamic Search Ads?
- Susan’s Sporting Goods Sells A Variety Of Sports Equipment And Clothing. How Should Susan Set Up Her Google Ads Account?
- Mary’s a marketing manager for a nationwide vegan restaurant chain. She’s considering which digital channel she should use to advertise her restaurant’s new menu upgrades to people who prefer vegan food. Which two digital channels could Mary use to reach her audience?
- Marisol owns a busy yoga studio popular with local college communities. Her customers call daily to check on class times, availability, and pricing, which takes too much of her staff’s time. Marisol would love to use Google My Business to provide the answers these customers need, without requiring her staff to take calls. Which feature of Google My Business could Marisol use to accomplish this?
- What Factor Can Have An Impact On The Open Rate Of Your Email Campaigns?
- What Factor Influences The Performance Of A Targeted Ad On Search Compared To That Of Your Competitors?
- Jon implemented conversion tracking tags for his website. He recently released an app as well. Jon’s reviewing the totals across all conversions using the campaign report in Google Ads, but he wants to see the conversion results specifically for app installs and first opens. How can he accomplish this?
- What Element Can Help A Search Engine Understand The Theme Of Your Page?
- If you’ve set up conversion actions in Google Ads and Google Analytics, you’ll notice differences in the way this data is calculated between the two platforms. What’s one of these differences?
- If you’re interested in tracking conversions in your Google Ads campaigns and have Google Analytics already installed, there’ll be differences in the conversion data reported by the two systems. What are two of these differences?
- What Would You Interest To Include In A Product C Description Page?
- Why Is Social Media Particularly Useful For Your Business To Build Trust And Engagement With Your Audience?
- Google Marketing Platform is as effective for small businesses as it is for enterprises. In fact, only two products aren’t available in the Small business version of Google Marketing Platform. What are these two products?
- What’s The Best Indicator That A Campaign Is Increasing Customer Loyalty?
- Which Of The Following Is Not An Advantage For Businesses Using Fully Integrated Ecommerce Platforms?
- Which Of The Following Is A “Call To Action” Displayed On A Website?
- Which of the following is the most accurate analogy for “display advertising network”?
- Brianna has a physical store that she’s successfully managed for 10 years. Her products aren’t designed to sell and ship online. She recently created an online website and app to advertise her business. Now she’s interested in using Google Ads to create an ad campaign and measure its effectiveness. How will offline conversion tracking help Brianna?
- Mickaël created a high quality ad with a powerful keyword list. He is disappointed that it is not being broadcast as much as he would like. Why is it not getting the expected results?
- Marc runs a small bicycle business. What tool can he use to turn his ad data into compelling visual reports?
- When You Sell Your Products And Services In Different Countries, What Payment Method Should You Offer To Users?
- When you optimize a website for search, what is the impact of meta tags and title tags on the search engine?
- Your agency is looking to run a video campaign that has flexible pricing, real-time optimization, and an ad format that allows users to opt out of watching. Where can you implement this campaign?
- When You Create A Presentation Based On A Large Amount Of Data, Which Principle Should You Apply?
- When setting up conversion tracking in an app, what two options are available?
- When You Narrow Your Commercial Links, Which Symbol Enables You To Replace A Large Query Keyword With An Exact Phrase?
- An Event Tag Is A Code Snippet That Works Directly With A Global Site Tag To Track Customer Actions Specified By An Advertiser As Conversions. Which Types Of Event Tags Can Be Created?
- Which Google Offering Could You Use To Measure The Number Of People Who Click Or View Your Ads And Later Visit Your Business Location?
- Which of the following three actions can improve your conversion rate?
- Everett Just Finished Building A Website For His Bus-Touring Company Using The Google My Business Website Builder. He Followed The Required Steps, And Is Eager To See His New Website Live On The Web. After Pointing The Domain At His New Website, How Long Does It Usually Take For The Site To Appear Online If The Site Is Built Correctly?
- You Added A Conversion Tracking Tag To A Landing Page On Your Business’s Website. When Analyzing Your Purchasing Data, You Find Duplicate Conversions. What’s Causing The Duplicates?
- How can Google Ads help you reach your business goals?
- Based on your observations, the number of conversions or sales increases when people view images of your products online. What point of contact can you take advantage of this insight?
- According to an eye movement study conducted by Ipsos, what proportion of TV ads are not actively viewed by users?
- Regarding The Delivery Of Email Campaigns For A Business, Which Of The Below Is Correct?
- What is the word or phrase that a user types into a search engine to find information online?
- Before Serving Targeted Search Ads, You Should Verify That Your Site Is Mobile Friendly. Which Scenario Best Describes a Mobile-Friendly User Experience?
- Associate each step of the customer journey with a corresponding marketing objective.
- You’re Setting Up Website Call Conversion Tracking For Your Business, Using Google Ads. If You Don’t Want To Manually Edit Your Store’s Website Code, What Must You Do?
- Which report shows the total time a video has been watched?
- Zane is managing a YouTube campaign for a five-star hotel that competes directly with several other hotels located in the area. The owner would like to use the names of similar hotels as keywords when building the audience for the campaign. What would be the ideal audience solution for Zane’s YouTube campaign?
- DeShawn Uses Google Ads. He Wants To Enable Website Call Conversion Tracking So He Can See How His Current Ad Campaign Is Driving Users To Call The Number On His Business Website. How Are The Calls Tracked To DeShawn’s Account?
- A Flower Delivery Business Wants To Raise Their Overall Sales Volume To Increase Profit. After Analyzing Their Costs, They Choose Their Most Popular Line Of Flower Arrangements And Run A Promotion On Those Arrangements. How Would This Promotion Lead To Higher Profits?
- Widget Co Wants To Increase The Total Amount Of Money They Make After Expenses. They’re Unable To Change Their Internal Costs. Which Factor Can WedgetCo Lower To Drive Higher Volume And Increase The Money They Make After Expenses?