If the primary goal for your video campaign is building awareness, what are the KPIs you’d look at?

–If the primary goal for your video campaign is building awareness, what are the KPIs you’d look at?–

–Sales and purchase intent lift–

–Clicks, calls, and sign-ups–

–View-through rate, watch time, favorability lift, consideration lift, and brand interest lift–

Views, impressions, unique users, awareness lift, and ad recall lift

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