Imagine you just joined a marketing team and are responsible for launching a new website to drive lead generation. You find out that your team doesn’t have access to the current website and there has never been any analytics software installed. Which research category would be the best place to start developing an understanding of why users visit the website?

–Imagine you just joined a marketing team and are responsible for launching a new website to drive lead generation. You find out that your team doesn’t have access to the current website and there has never been any analytics software installed. Which research category would be the best place to start developing an understanding of why users visit the website?–

–Qualitative research–

–Observational research–

–Quantitative research–

–A/B testing–

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